NEW: Applications now being accepted for our next Behavioral Design Interactive Cohort
It was five minutes into Super Bowl 56 when Cincinnati Bengals’ head coach Zac Taylor made the call to go for it on 4th and 1 from the Los Angeles Rams’ 49-yard line. The Bengals failed to convert the 4th…

Sign up for insights and updates right to your inbox.

{{ form.blognewsletter.errors.email }}
March 22, 2022

A pregnant behavioral scientist

I’m pregnant. And I’m a behavioral scientist. Throughout pregnancy, there has been a lot to study — about my own behavior, my partner’s behavior, and (most interesting) other people’s as…
By: Kristen Berman
January 21, 2022

5 Ways Peloton Keeps Users Moving (Even When They Don’t Want To)

Starting a new workout or fitness routine is challenging, yet many are motivated to try, especially this time of year. It takes weeks to develop the habits that support…
December 22, 2021

Staff picks. These are the apps that behavioral scientists use in their own lives

The behavioral scientists at Irrational Labs think about behavior change every day. We research it. We design it. We test it. We do this nine to five (well, sometimes much…
December 20, 2021

Do Budgets Help You Save Money?

This project is a part of Duke’s Common Cents Lab. The Common Cents Lab is funded by the MetLife Foundation and supported by Blackrock as part of BlackRock’s Emergency…
By: Richard Mathera and Lindsay Juarez
December 17, 2021

Papers We’re Reading (week 17: Deadlines)

When deadlines are guidelines, everyone wins “Deadlines just aren't real to me until I'm staring one in the face.” ― Rick Riordan, The Lightning Thief We all know what…
December 6, 2021

Papers We’re Reading (week 16: Creditworthy)

Summaries this week by Allison White Credit Where Credit is Due How do you know if someone’s creditworthy? An estimated 45 million Americans, most often African-American, Hispanic, and low-income, have…
November 17, 2021

How Behavioral Science Can Boost Your Conversion Rates

People don’t always act rationally. We say one thing and do another. We even act against our best interests. The field of behavioral science studies these behaviors. It sits at…
November 17, 2021

How to Price a Product Using Behavioral Economics

Your customers (and you) are constantly looking around for cues on what to do and how to behave. Go to Palm Springs, a desert in California, and you’ll be struck…

EXPLORE MORE

Our Services

From concept to code, explore how we get our hands dirty with research, product and marketing challenges.

Our Areas of Expertise

How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.

Join our Bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

What’s your most irrational behavior? Thank you for signing up!

Sign up for our highly entertaining and not super frequent newsletters:
{{ form.modalnewsletter.errors.first_name }}
{{ form.modalnewsletter.errors.last_name }}
{{ form.modalnewsletter.errors.email }}