Our behavioral science POV

April 30, 2021

ING and Irrational Labs Form Partnership

Irrational Labs today announced it will partner with ING to bring behavioral insights to the forefront of design. ING is looking to nurture the innovators of tomorrow who develop solutions to real problems that are built with our customer’s psychology…
April 16, 2021

NeuGen and Irrational Labs Form Strategic Partnership

Irrational Labs today announced it will partner with NeuGen to increase accessibility of telemedicine services using behavioral science. Telemedicine has surged amidst the COVID-19 pandemic and many systemic barriers to…
March 23, 2021

Most people are feeling lonely these days. Our behavioral science experiment found an unexpected way of boosting connection

By Richard Mathera, Kristen Berman, and Bhavya Mohan Feeling lonely lately? You’re not the only one. COVID-19 has provoked unprecedented feelings of isolation and loneliness. It has cut…
March 11, 2021

Research shows the pandemic has Americans eating way more cereal. Here’s why that’s a problem.

There’s more sugar in a bowl of Raisin Bran than a Snicker’s bar. It’s time to change our breakfast habits Kristen Berman No one would give a cigarette to a…
March 1, 2021

Papers We’re Reading (Week 7)

Summaries this week by Celia Fidalgo. Helping Others Forget Bad Experiences Mistakes are an inevitable part of life. Despite making every effort to keep our word and fulfill our obligations,…
February 27, 2021

Social Coordination is the Pandemic’s silent hero

In 2018, business-travel spending exceeded $1.4 trillion—and the pandemic erased almost all of it. Switching to video meetings saved Amazon alone $1 billion in 2020. And the smart money says…
February 17, 2021

Papers We’re Reading (Week 6)

Summaries this week by Lindsey Juarez. Imagine that just as you were about to use the copy machine, someone asked if they could go ahead of you, saying, “I just…
February 8, 2021

5 Recent Behavioral Economics (BE) Books You Need to Read

Looking for your latest fix of brilliant behavioral economics content?   If you’ve already worked your way through the 10 Most Influential Behavioral Economics Books, here are five more…
February 5, 2021

Papers We’re Reading (Week 5)

Summaries this week by Abi Warren. Does prompting people to recognize their own implicit gender bias decrease sexism? Researchers explored this question by inducing an "aha" moment amongst study participants…
January 20, 2021

Papers We’re Reading (Week 4)

Summaries this week by Bhavya Mohan This week we’re highlighting three recent research papers that dig into the effects of increased transparency on consumer behavior. Notably, the papers use a…


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