Our behavioral science POV

November 25, 2020

The Ten Most Influential Behavioral Economics Books

Behavioral economics (BE) is one of the most intriguing fields around. Whether you’re a designer, marketer, or just someone who wants to maximize your own productivity, joy, and fulfillment in the world, there’s something for you here. Here are ten…
November 24, 2020

What is Behavioral Economics?

Traditional economics assumes that people are rational, but compelling research in the field of behavioral science says … not so much. Behavioral economics is the study of decision-making and, human…
October 31, 2020

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It)

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an…
October 14, 2020

The product manager’s “Day 1”

Do this 1 thing right from the beginning and users are more likely to stick with you, says…Jeff Bezos coined the term Day 1 for Amazon. Bezos’s Day 1 represents…
August 12, 2020

How to increase voting by removing its biggest overlooked friction

The election in November is important. Generationally important. And somehow get out the vote (GOTV) efforts are missing one of the most critical aspects of this year’s election. Hoards…
July 16, 2020

Transforming Urban Transit Through Behavioral Design

A Q&A with Behavioral Scientist, Richard Mathera, on using behavioral economics interventions to transform transportation in an urban environment. No one likes being stuck in daily traffic on the way…
June 30, 2020

Reframing the Loneliness Epidemic

As featured in the 2020 Behavioral Economics Guide.Interested in learning to apply behavioral science in the real world? Check out our self-paced, online Behavioral Economics Bootcamp.By Irrational Lab’s Dan Ariely,…
November 7, 2019

Don’t hate yourself for scrolling. It’s not all your fault.

Are you a product manager, designer or marketer? Learn how to apply behavioral insights to build products that customers love. Check out our self-paced, online Behavioral Economics Bootcamps: Evelyn…
October 29, 2019

Get A Dog

Apply to Irrational Labs’ Behavioral Economics Bootcamp.By Kristen Berman & Kelly InglisThis story was originally published on PeopleScience.Overweight since childhood, Kate Turner worked hard to get in shape, trying one…
August 12, 2019

It’s not always about making things easier: When to make your sign up flow harder

Are you a product manager, designer or marketer? Learn how to apply behavioral insights to build products that customers love. Check out our online Behavioral Economics Bootcamps: Evelyn Gosnell…


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