Financial Decision Making in Couples
Banks and fintechs make a common mistake. They treat their people as if they are solo decision makes. That’s not usually the case. In reality, people have families and spouses and partners to consult. This guide reviews the research on financial decision making between couples.
Deep dive on our POV. No one ever called us shy.
We’re pushing the field to think differently.
Whether you’re a banker, HR manager, employer or fintech designer – you have the power to change behavior for good. We write about simple ways you can drive business and customer impact.
Fintech? Bank? Tech company rolling out a wallet?
From concept to code, explore how we get our hands dirty with research, product and marketing challenges.
Our Areas of Expertise
How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.
Join our Bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).