Focus Areas

Focus Areas

Explore how we’re using behavioral science to drive customer and business outcomes across a wide range of industries. From health and finance to tech and education, you name it – we do it.

This was a mind-altering week! Irrational Labs put together a group of people and a set of activities that coalesced into one of the most stimulating and energizing gatherings I have ever attended.
Robert J. Waldinger
M.D., Top 25 Ted Talk

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