Karl is a behavioral scientist with Irrational Labs.
Karl is a passionate advocate for behavioral science having built a number of behavioral science teams throughout his career. He believes that by combining rapid experimentation with a deep understanding of human behavior, organizations can help people to become healthier, happier, and wealthier.
Karl is an entertaining and enthusiastic presenter who helps people get excited about applying behavioral science, having previously lectured at Dublin City University and designing bespoke training programs for leading Irish financial institutions.
Prior to working with Irrational Labs, Karl played a key role in driving the adoption of behavioral science in Irish policymaking. Working in Ireland’s Department of Finance, he built a network of behavioral science enthusiasts, successfully secured funding for the application of behavioral science, and delivered the Irish government’s first randomized control trial to increase jobseekers’ attendance at job centres.
Following his work in the Department of Finance, Karl was headhunted to create and lead a behavioral science team at the Sustainable Energy Authority of Ireland (SEAI). During his time as program manager, he successfully delivered over 25 discrete research projects, 5 randomized controlled trials, and co-designed decision aids such as the SEAI’s electric vehicle comparison tool.
Karl has advised government leaders at the highest levels on how to apply behavioral science to improve policy outcomes. Most recently Karl provided advice to Ireland’s National Public Health and Emergency Team on how to reduce the spread of Covid-19 and maximize vaccination uptake.
Karl received his MSc in Behavioural Science for Management from the University in Stirling and his BSc in Business and Finance from Dublin City University. Karl also holds a higher diploma in science in data analytics from Dublin Business School.