Our expert team of behavioral scientists has worked with leading companies like Google, Airbnb, LinkedIn, Uber, Intuit, and hundreds more. Join their ranks.
Train Your Team to Think Like Behavioral Scientists
Author, Professor and Behavioral Economist
VP of Product at Big Health
Argenx hired us to help them understand the psychologies for certain disease states.
BBVA had us train their international product leads on how to use behavioral design to drive their members’ financial health.
Intuit taught their global execs our Behavioral Design process and integrated it into their innovation process.
Microsoft brought us on to infuse behavioral science into the research team’s process and protocol.
Facebook engaged us to run a full-day workshop with the Internet.org team to create new approaches to internet adoption.
Pick a ‘Key Behavior’ for your problem
Conduct a behavioral diagnosis to illuminate opportunities
Use the 3Bs to identify top points of intervention
Design an experiment to test your hypothesis
Get Incredible 1:1 Support
One of our expert behavioral scientists will coach you throughout the workshop and give you immediate feedback on your concepts.
Your team will leave with a new perspective and fresh approach to product and marketing development – as well as a list of ideas that can go straight onto the product roadmap.
Start training your teams to leverage behavioral science today.
Director of User Experience at Indeed
Build a Behavioral Science Unit
Behavioral science is a shortcut to innovation and product development. If you really want to use it across your organization, you’ll need to invest in embedding it in your DNA.
Google was a first mover. They brought us in to start their Behavioral Economics Business Unit, where they worked with over 25 Google teams to design and test interventions.
Bulb put 15 people through our Champion program and uncovered key opportunities to drive energy savings and drive internal change.
Swiggy put 100 people through our program and now has the first public behavioral science group in India.
Indeed and Intuit asked us to take the reins on hiring. We did their job description, conducted interviews, and ultimately hired their behavioral scientists.
Belong Health knows the importance of behavior change in health and is investing with us to bring behavioral science into the heart of their organization.
Train a select group of people to be your behavioral science champions
Turn your customer insights and psychologies into design principles and playbooks
Guide you on how to staff this function
Learn from behavioral scientists who have trained the best:
Start building your behavioral science unit today.
Supercharge Your Roadmap with the Science of Decision-Making
Solution Workshop with Indeed
Indeed wanted to leverage behavioral science to help more people get jobs. During our full-day sprint, the Indeed team mastered Irrational Lab’s “3B Framework” for behavior change, conducted a behavior diagnosis and designed seven promising mockups to inform future product roadmaps.
Training Workshop with 20 Fintech Companies
i2i brought us in to teach 20 financial organizations across East Africa about the science of decision-making and the psychology of money. During the three-day workshop, attendees designed behaviorally-informed features to increase the financial health of their customers, all while driving adoption and active use.
Learn More About Our Custom Workshops
From concept to code, explore how we get our hands dirty with research, product, and marketing challenges.
Our Areas of Expertise
Learn how we are helping change behaviors across the domains of health, education, finance, and more.
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.