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Learn Behavioral Economics

No time like the present. Learn what behavioral economics is and how to integrate it into your professional and your personal life.

Online Learning

Our 8 week online course will guide you through the most important lessons from behavioral economics and help you apply them to your product and marketing strategy.

Custom Team Trainings

Our interactive workshops teach behavioral economics principles to teams. You learn the craft while solving your immediate business problems.

Go down the rabbit hole.

Our TEDx Talk

Kristen Berman gave a Tedx Talk in Berlin, Germany called “Don’t Listen To Your Customers – Do This Instead”.

Ask a B.E. Scientist

We asked behavioral scientists around the world questions that people want to know.

on the blog

We write. We write about the world of behavioral economics. Dive in with us.

Start learning.

Behavioral Design Guide

Behavioral design is a problem-solving approach that uses insights to design products that actually change behavior (for good).

The 3Bs

This framework goes through the three most important steps to design for behavior change.

Behavioral Diagnosis

Learn how we do a step-by-step analysis of how users actually behave.

Experimental Guide

How to use experiments to make decisions and avoid costly missteps.

Evidence-Based Lit Review

Basing strategy on evidence-based solutions is key to any successful behavioral science-based design. Here is our guide on how to do a lit-review.

Literature Review

5-Step Guide to Conducting an EvidenceBased Lit Review (for non-scientists)

Watch our short clips on behavioral science.

Interested in applying behavioral science?

On the Blog

Read our latest musings. We are biased but we think our POVs are quite interesting.

Our TEDx Talk

Our co-founder and CEO Kristen Berman gave a TEDx Talk about Behavioral Design.

Join our bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

Don't Listen to Your Customers - Do This Instead

Behavioral Design Guide

Thank you for your interest in our Behavioral Design Guide! Please enter your name and email to sign up for our newsletter and receive access to the guide.

Thank you for your interest in our Behavioral Design Guide!

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Behavioral Design Guide

Thank you for your interest in our Behavioral Design Guide! Please enter your name and email to sign up for our newsletter and receive access to the guide.

Thank you for your interest in our Behavioral Design Guide!

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THE 3BS TO BEHAVIOR CHANGE

We’ve simplified the basic steps to behavior change. While this isn’t the whole recipe, but it’s a big part.

Woot! You did it. Now close that intention action gap and start reading. 😉

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Try it. Do a behavioral diagnosis.

This walks you through how we do a diagnosis, a seminal tool in behavioral economics to drive change.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

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WE STUDY WHAT PEOPLE DO VS WHAT THEY DO

Designing experiments helps businesses prevent costly mistakes and prove they are right 😉 Learn how to do it like a pro.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

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Learn what works (and doesn't)

5-Step Guide to Conducting an Evidence Based Lit Review (for non-scientists)

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

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Experiment insights on key business questions
Relativity
Endowment
Hyperbolic Discounting
Mental Accounting
Three Nudges to Increase Savings
The Psychology of Savings
Mindset Matters
Behavioral Diagnosis
3Bs FRAMEWORK
What Drives Employee Loyalty
Don't Listen to Your Customers - Do This Instead