Learn
Behavioral Economics
No time like the present. Learn what behavioral economics is and how to integrate it into your professional and your personal life.
Online Learning
When you understand the psychology of your customers, you can build products that have a bigger impact.
This 2-month online course will guide you through the most important lessons from behavioral economics and how to apply them to design innovative product and marketing strategies.
This bootcamp completely changed the way I see the world.
Check out the course
(and apply!)
The Behavioral Design Process:
Our Toolkit
Behavioral design is a problem-solving approach that uses insights from the field of behavioral economics to develop and design products that actually change behavior (for good).
The 3Bs
This framework goes through the 3 most important steps to design for behavior change.
Behavioral Diagnosis
A behavioral diagnosis is a detailed, step-by-step analysis of how users actually behave, and it's usually our starting point.
Experimental Guide
How to use experiments when designing products and services to make evidence-based decisions and avoid costly missteps.
Evidence-Based Lit Review
Basing strategy on evidence-based solutions is key to any successful behavioral science-based design. Here is our guide on how to do a lit-review.
Videos
Irrational Labs Gives a TedX Talk
Kristen Berman gave a Tedx Talk in Berlin, Germany called "Don't Listen To Your Customers - Do This Instead".
Ask a Behavioral Scientist Series
We asked behavioral scientists around the world questions that people want to know.
