No time like the present. Learn what behavioral economics is and how to integrate it into your professional and your personal life.
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Learn Behavioral Economics
Online Learning
Our 8 week online course will guide you through the most important lessons from behavioral economics and help you apply them to your product and marketing strategy.
Custom Team Trainings
Our interactive workshops teach behavioral economics principles to teams. You learn the craft while solving your immediate business problems.
Go down the rabbit hole.
Our TEDx Talk
Kristen Berman gave a Tedx Talk in Berlin, Germany called “Don’t Listen To Your Customers – Do This Instead”.
Ask a B.E. Scientist
We asked behavioral scientists around the world questions that people want to know.
on the blog
We write. We write about the world of behavioral economics. Dive in with us.
Start learning.
Behavioral Design Guide
Behavioral design is a problem-solving approach that uses insights to design products that actually change behavior (for good).
The 3Bs
This framework goes through the three most important steps to design for behavior change.
Behavioral Diagnosis
Learn how we do a step-by-step analysis of how users actually behave.
Experimental Guide
How to use experiments to make decisions and avoid costly missteps.
Evidence-Based Lit Review
Basing strategy on evidence-based solutions is key to any successful behavioral science-based design. Here is our guide on how to do a lit-review.
Literature Review
5-Step Guide to Conducting an EvidenceBased Lit Review (for non-scientists)
Watch our short clips on behavioral science.
Interested in applying behavioral science?
On the Blog
Read our latest musings. We are biased but we think our POVs are quite interesting.
Our TEDx Talk
Our co-founder and CEO Kristen Berman gave a TEDx Talk about Behavioral Design.
Join our bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).