Curious what behavioral economics is and how it can help you in your work and life? Now is the time to learn.
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Learn Behavioral Economics
Learn Behavioral Design Online
Our 8-week, online course guides you through the most important lessons from behavioral economics and helps you apply them to your product and marketing strategy.
Get Custom Team Training
Learn behavioral science principles and apply them to grow your product and business in our tailored interactive workshops for teams.
Go Down the Rabbit Hole
Case Studies
Explore our case studies from tech, finance, health, and other industries and see how behavioral design is improving lives and products.
Ask a Behavioral Scientist
We asked behavioral scientists around the world all your burning questions. Here’s what they said.
Science of Change Podcast
Peek into the minds of visionary product and organizational leaders and learn how they’re designing for (and changing) key user behaviors. Kristen Berman hosts.
Start Your Learning Journey
Behavioral Design Guide
Behavioral design is a problem-solving approach that uses insights from behavioral economics to design products that actually change behavior (for good).
The 3Bs
This framework goes through the three most important steps to design for behavior change.
Behavioral Diagnosis
Learn our step-by-step method for understanding – and changing – user behavior.
Experimental Guide
How to use experiments to make decisions and avoid costly missteps.
Evidence-Based Lit Review
The key to behaviorally informed design? Evidence-based solutions – and the lit review is how you achieve them.
Curious about behavioral science? Our mini-clips will inform and inspire you.
Interested in applying behavioral science?
Behavioral Design Blog
Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.
TEDx Talk: Kristen Berman
Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.