Curious what behavioral economics is and how it can help you in your work and life? Now is the time to learn.
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Start Your Learning Journey
Learn our step-by-step method for understanding – and changing – user behavior.
How to use experiments to make decisions and avoid costly missteps.
Evidence-Based Lit Review
The key to behaviorally informed design? Evidence-based solutions – and the lit review is how you achieve them.
Go Down the Rabbit Hole
Explore our case studies from tech, finance, health, and other industries and see how behavioral design is improving lives and products.
Ask a Behavioral Scientist
We asked behavioral scientists around the world all your burning questions. Here’s what they said.
Peek into the minds of visionary product and organizational leaders and learn how they’re designing for (and changing) key user behaviors.
Get inspired. Watch our hot takes and deep dives and learn how behavioral economics can improve your life and work.
Check Out Our Behavioral Economics Bootcamp
BEHAVIORAL DESIGN COURSE
Discover how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products.
Develop a deeper understanding of human psychology and how it impacts usage of your product or service to improve people’s health.
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Curious about behavioral science? Our mini-clips will inform and inspire you.
Interested in applying behavioral science?
Behavioral Design Blog
Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.
TEDx Talk: Kristen Berman
Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.