NEW! Behavioral Design for Finance – Self-Paced Bootcamp


Learn Behavioral Economics

Curious what behavioral economics is and how it can help you in your work and life? Now is the time to learn.

Learn Behavioral Design Online

Our 8-week, online course guides you through the most important lessons from behavioral economics and helps you apply them to your product and marketing strategy.

Get Custom Team Training

Learn behavioral science principles and apply them to grow your product and business in our tailored interactive workshops for teams.

Go Down the Rabbit Hole

Case Studies

Explore our case studies from tech, finance, health, and other industries and see how behavioral design is improving lives and products.

Ask a Behavioral Scientist

We asked behavioral scientists around the world all your burning questions. Here’s what they said.

Science of Change Podcast

Peek into the minds of visionary product and organizational leaders and learn how they’re designing for (and changing) key user behaviors. Kristen Berman hosts.

Start Your Learning Journey

Behavioral Design Guide

Behavioral design is a problem-solving approach that uses insights from behavioral economics to design products that actually change behavior (for good).

The 3Bs

This framework goes through the three most important steps to design for behavior change.

Behavioral Diagnosis

Learn our step-by-step method for understanding – and changing – user behavior.

Experimental Guide

How to use experiments to make decisions and avoid costly missteps.

Evidence-Based Lit Review

The key to behaviorally informed design? Evidence-based solutions – and the lit review is how you achieve them.

Curious about behavioral science? Our mini-clips will inform and inspire you.

Interested in applying behavioral science?

Behavioral Design Blog

Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.

TEDx Talk: Kristen Berman

Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’

Join our Bootcamp

Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.

Experiment insights on key business questions
Hyperbolic Discounting
Mental Accounting
3 Nudges to Increase Savings
The Psychology of Savings
Mindset Matters
Behavioral Diagnosis
3B Framework
What Drives Employee Loyalty
Don't Listen to Your Customers - Do This Instead