Behavioral design for better products — and a better world.
We’re a small behavioral science consultancy that works with product teams and mission-driven organizations. Our job is to turn psychological insight into product decisions and measurable outcomes. We’re rigorous about evidence, fluent in product, and thoughtful about what will ship.
We help product teams solve behavior-driven problems across the full lifecycle. Here’s how typical engagements look:
Behavioral diagnosis & experiments. We identify the key behavior, figure out what to measure, design and test interventions, and interpret results to inform product roadmaps.
Design sprints & feature work. We do rapid design and prototyping for things like onboarding, retention, pricing, and monetization flows. We also design new AI features, build zero-to-one product ideas, and reinvent service and delivery models.
Organizational capability. We build internal toolkits, playbooks, and training so teams can apply behavioral science on their own.
Measurement & impact. We tie interventions to outcomes. Clients see real ROI from the work we do together.
Our practice uses repeatable, product-friendly frameworks. One example is our 3B Framework: identify a Behavior, remove the Barriers, amplify the Benefits. It’s simple to explain and rigorous to execute.
These shape how we hire and how we work day-to-day.
Science + Art. We love reading papers. We also love taking a big swing on something that hasn’t been tried before. You need both.
Informal but polished. We don’t take ourselves too seriously. We take the work very seriously.
Bias for action. We’re freakishly responsive. We don’t wait for permission or perfect information; we do the thing that needs doing.
Low bureaucracy, high variety. We intentionally keep bureaucracy to a minimum. We work on projects across the board to keep things interesting.
Do the work, skip the bureaucracy.
You’ll lead behavioral diagnoses, run experiments, and translate research into product strategy. The work you do here moves real metrics. You can point to live features you built that are now launched.
Do-ocracy.
We reward people who initiate and deliver. You get permission to move and trust to solve problems. If something needs doing and you can do it, you don’t need to ask.
Remote-first.
You’ll work wherever you work best, most of the time. Twice a year we get together for focused retreats to align on strategy, learn from each other, and build relationships that make the remote thing work.
AI-native.
We use AI constantly in our work and want to stay at the cutting edge of how it can accelerate what we do. We’re also skeptical, which is why we want to be at the bleeding edge. If you’re bullish on AI but still ask “does this actually help?” before adopting something, you’ll fit in.
Learning is baked in.
We run bootcamps and recurring trainings. We have documented SOPs and an onboarding path that makes “how do I do this?” a searchable question. New hires get a detailed checklist, an onboarding buddy, and practical docs so you can plug into real projects from week one. Craft development here is predictable and supported.
You’ll wear multiple hats. We’re a small team. If you want a tightly scoped role where you do one thing, this isn’t it.
This is a self-driven culture. If you want (or need) a team to manage to get your work done, you won’t thrive here. Everyone rolls up their sleeves and does the work themselves.
Ambiguity is part of the job. Client work means shifting priorities, emergent problems, and “we’ll figure it out” energy. If you need a detailed roadmap six months out, you’ll be frustrated.
Self-direction is expected. We’ll support your growth, but we need people who lead their own learning. If you need close mentorship and detailed learning plans, we’re probably not the right fit yet.
Travel is required. Twice-yearly retreats and occasional (less than quarterly) client travel. If you’re fully remote-forever-no-exceptions, this won’t work.