NEW: Applications now being accepted for our next Behavioral Design Interactive Cohort

Local Government & Public Policy

Local Government & Public Policy

Behavioral insights improve policy.
Behavioral science provides the lens to look at current policies as well as the research and insight tools to develop new ones.


Increase uptake of existing services

Small changes to forms, communications, and enrollment processes can impact how many people will use your services. 

Behavioral implementation design

From parks to community centers to public transportation and housing services, we’re a SWAT team to bring you from concept to creation. All the details matter. If you build it, they should come.

New programs to increase healthy behaviors

The environment influences our decision making. When we design the environment to support healthy behavior, we can have a massive impact on people’s lives.

I recommend bringing Irrational Labs onto any city team! Their scientific insights will help you increase access and uptake for your most important programs.  
Jessica Cole
former Head of Innovation and Economic Development for Walnut Creek, CA

Behavioral Hotline

Every month, we host 4 hours of office hours with cities and their civic leaders. This is a 1:1 with our top directors. Schedule time for quick advice. Ask us how you can increase uptake of a new program, more effectively implement an upcoming one, or any other question! 

Case Studies

How can a city improve the financial health of its citizens? We did rigorous assessment for Orange County, FL


We helped the Culdesac team envision and plan for a “city without cars”

See how behavioral science can improve your outcomes.


Our Services

From concept to code, explore how we get our hands dirty with research, product and marketing challenges.

Our Areas of Expertise

How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.

Join our Bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

What’s your most irrational behavior? Thank you for signing up!

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