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Fintech Product Design: 4 Behavioral Science Principles Every Fintech Should Know

Over 90% of people think a budget will help reduce their spending. Sadly, they are wrong. In theory, budgeting makes sense. If people know how…

Behavioral Design Lessons: How to Build an App Based On Your Husband (Without Destroying Your Marriage)

I needed to shrink my husband, Paul—to make a miniature version that would capture his engaging personality, in app form, using behavioral design. Paul had…

6 Behavioral Science Resources Every Product Manager and Product Designer Should Know About

Behavior change is a tough nut to crack. Fortunately, leading companies continue to try – with promising results. Their experimentation and testing has, in countless…

Want to Drive Behavior Change in Your Product? Try This Under-Used Tactic.

'We are what we measure.' You may have heard this phrase, or may even believe it, but chances are that you don’t know how it…

Staff Picks: These Are the Apps That Behavioral Scientists Use in Their Own Lives

The behavioral scientists at Irrational Labs think about behavior change every day. We research it. We design it. We test it. We do this nine…

Misinformation: Papers We’re Reading, Week 12

If you've ever used social media, you've probably encountered misinformation. It's a widespread problem with serious consequences. Recent research has suggested that prompting social media…

Micro-Actions, Mistakes, and Misinformation: Papers We’re Reading: Week 7

Helping Others Forget Bad Experiences Mistakes are an inevitable part of life. Despite making every effort to keep our word and fulfill our obligations, every…

Time: Papers We’re Reading, Week 3

When you open your rideshare app and the wait time is long, do you give up? What price do people place on time savings? In…

The Biggest Missing Element in Most Product Experiences, According to Behavioral Science: Does Yours Have It?

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before…

The Product Manager’s ‘Day 1’

Do this 1 thing right from the beginning and users are more likely to stick with you, says… Jeff Bezos coined the term Day 1…

Transforming Urban Transit Through Behavioral Design

A Q&A with Behavioral Scientist, Richard Mathera, on using behavioral economics interventions to transform transportation in an urban environment. No one likes being stuck in…

It’s Not Always about Making Things Easier: When to Make Your Sign-Up Flow Harder

Product developers and UX designers can all agree — reducing the number of steps in a sign-up flow is Product Design 101. Less friction translates…

Bringing Users Back to the Forefront: 3 Sustainable User Engagement Tips from Behavioral Science

Watch out. If you’re an app developer, this is not a pretty graph. You might even stop reading, in what behavioral scientists call ‘The…

What Academics Can Learn from Industry

Companies are getting better and better at experimentation. They might not publish peer-reviewed papers, but they do take advantage of their access to thousands (or…

Experimenting: A Case Study from a BE Bootcamper

Josh Ly, guest author This post is brought to you by BE Bootcamp attendee Josh Ly from Livongo. As part of BE Bootcamp, students…

Building Behavioral Science Into Your Organization: An Example

How should companies build behavioral science functions into their organizations? This is a hot topic nowadays, warranting a recent report by McKinsey on how companies…

3B Framework: The Irrational Labs Approach to Behavior Change

Meet the Irrational Labs 3B Framework The list of behavioral economics principles for behavior change is long. Loss aversion, social proof— there are so…

Chase Sapphire Reserve: The Behavioral Economics of Our Obsession

Photo by The Points Guy In the middle of August this year, an online link to the application of a new credit card leaked, and…

How to Get More Done: Use A Commitment Device

We all struggle with our goals, whether it’s to eat healthier, work out more often, or be more productive at work. After all, there are…