Blog
Elevating Customer Service: 5 Ways to Improve AI-Powered Helpdesks Using Behavioral Science
Each month, around 60% of Americans talk to customer service. It’s a $350B industry that keeps growing – along with customer dissatisfaction. Enter generative…
Bringing Users Back to the Forefront: 3 Sustainable User Engagement Tips from Behavioral Science
Watch out. If you’re an app developer, this is not a pretty graph. You might even stop reading, in what behavioral scientists call ‘The…
6 Behavioral Science Resources Every Product Manager and Product Designer Should Know About
Behavior change is a tough nut to crack. Fortunately, leading companies continue to try – with promising results. Their experimentation and testing has, in countless…
Unpacking Spotify Wrapped: The Behavioral Science of Our Yearly Music Obsession
At the end of every year, Spotify gifts users an encore that has become a modern tradition: Spotify Wrapped. This isn't just any playlist; it's…
Apple Vision Pro: 3 Ways It Could Change How We Apply Behavioral Science
‘One more thing,’ said Apple CEO Tim Cook… and then he announced the company’s first major product since 2014: the Vision Pro mixed reality headset…
Applying Behavioral Science to Product: 10 Insights from 10 Years of Irrational Labs
What do you learn in 10 years of applying behavioral science at top companies? A lot, it turns out! This month marks 10 years of…
We Sent 1,700 Funny Messages on Tinder. Here’s What the Responses Taught Us About Humor in Dating
The search for love is no laughing matter. But could a sense of humor be the key to helping single men find dates on Tinder?…
3B Framework: The Irrational Labs Approach to Behavior Change
Meet the Irrational Labs 3B Framework The list of behavioral economics principles for behavior change is long. Loss aversion, social proof— there are so…
Fintech Product Design: 4 Behavioral Science Principles Every Fintech Should Know
Over 90% of people think a budget will help reduce their spending. Sadly, they are wrong. In theory, budgeting makes sense. If people know how…
Behavioral Design Lessons: How to Build an App Based On Your Husband (Without Destroying Your Marriage)
I needed to shrink my husband, Paul—to make a miniature version that would capture his engaging personality, in app form, using behavioral design. Paul had…
Want to Drive Behavior Change in Your Product? Try This Under-Used Tactic.
'We are what we measure.' You may have heard this phrase, or may even believe it, but chances are that you don’t know how it…
Designing for Habits? Why You Should Design for One-Time Behaviors Instead (& How to Do It)
If you’re at a tech company building a consumer product, you are likely measuring user engagement. Product managers, marketers, and designers are known to…
Staff Picks: These Are the Apps That Behavioral Scientists Use in Their Own Lives
The behavioral scientists at Irrational Labs think about behavior change every day. We research it. We design it. We test it. We do this nine…
Misinformation: Papers We’re Reading, Week 12
If you've ever used social media, you've probably encountered misinformation. It's a widespread problem with serious consequences. Recent research has suggested that prompting social media…
Micro-Actions, Mistakes, and Misinformation: Papers We’re Reading: Week 7
Helping Others Forget Bad Experiences Mistakes are an inevitable part of life. Despite making every effort to keep our word and fulfill our obligations, every…
Time: Papers We’re Reading, Week 3
When you open your rideshare app and the wait time is long, do you give up? What price do people place on time savings? In…
The Biggest Missing Element in Most Product Experiences, According to Behavioral Science: Does Yours Have It?
Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before…
The Product Manager’s ‘Day 1’
'Day 1': The One Thing You Should Do Right Do to Get Users to Stick With You Jeff Bezos coined the term Day 1 for…
Transforming Urban Transit Through Behavioral Design
A Q&A with Behavioral Scientist, Richard Mathera, on using behavioral economics interventions to transform transportation in an urban environment. No one likes being stuck in…
It’s Not Always about Making Things Easier: When to Make Your Sign-Up Flow Harder
Product developers and UX designers can all agree — reducing the number of steps in a sign-up flow is Product Design 101. Less friction translates…
What Academics Can Learn from Industry
Companies are getting better and better at experimentation. They might not publish peer-reviewed papers, but they do take advantage of their access to thousands (or…
Experimenting: A Case Study from a BE Bootcamper
Josh Ly, guest author This post is brought to you by BE Bootcamp attendee Josh Ly from Livongo. As part of BE Bootcamp, students…
Building Behavioral Science Into Your Organization: An Example
How should companies build behavioral science functions into their organizations? This is a hot topic nowadays, warranting a recent report by McKinsey on how companies…
Chase Sapphire Reserve: The Behavioral Economics of Our Obsession
Photo by The Points Guy In the middle of August this year, an online link to the application of a new credit card leaked, and…
How to Get More Done: Use A Commitment Device
We all struggle with our goals, whether it’s to eat healthier, work out more often, or be more productive at work. After all, there are…