How can we help people take action to improve their health? Our changes drove 120% more enrollments.
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We use behavioral science to make people
happier, healthier & wealthier.
See Our Impact. Read the Case Studies.
We gathered the world’s experts for a week in Montana and asked: how can we increase well-being for Americans?
Irrational Labs has worked with the top companies, solving the hardest problems. I couldn't recommend them more.
Dan Ariely,
Author, Professor and Behavioral Economist
Author, Professor and Behavioral Economist
Behavioral Science Insights Drive Innovation and Growth.
Our Method: Behavioral Design
Discover our scientific approach to designing and growing solutions that prompt behavior change.
Behavioral Economics Online Courses
Our immersive, 8-week, online courses for professionals, product managers, and designers who want a deep understanding of behavioral economics. Get the tools, principles, and practice you need to shape decision-making for the better.
Custom Workshops
Our interactive workshops teach your team how to apply behavioral insights while solving your biggest product challenges. You learn the seminal psychologies that drive your customers’ behavior and design smart solutions to address them.
Irrational Labs has created a fantastic framework for thinking about behavior change and how to test it out in the wild.
Kelvin Kwong,
VP of Product at Big Health
VP of Product at Big Health
Behavioral Design Blog
Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.
TEDx Talk: Kristen Berman
Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.