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We use behavioral science to make people
happier, healthier & wealthier.


Irrational Labs has worked with the top companies, solving the hardest problems. I couldn't recommend them more.
Dan Ariely
Author, Professor and Behavioral Economist

Behavioral Science Insights Drive Innovation and Growth.

We use the psychology of decision-making to create innovative solutions that drive behavior change.
We use a variety of rigorous tools to assess what to build and how.
We leverage customer psychology to drive growth and boost retention.

Our Method: Behavioral Design

Discover our scientific approach to designing and growing solutions that change behaviors.

Learn to Apply Behavioral Economics

Our immersive, 8-week online courses train professionals, product managers, marketers, and designers to understand and apply behavioral economics. Get the tools, principles, and practice you need to shape decision-making for the better.

Custom Workshops

Our workshops teach your team how to apply behavioral insights while solving your biggest product challenges. You learn the seminal psychologies that drive your customers’ behavior and design smart solutions to address them.

Irrational Labs has created a fantastic framework for thinking about behavior change and how to test it out in the wild.
Kelvin Kwong
VP of Product at Big Health

Behavioral Design Blog

Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.

TEDx Talk: Kristen Berman

Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’

Join our Bootcamp

Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.

Don't Listen to Your Customers - Do This Instead