We apply behavioral science to make people
happier, healthier & wealthier.

Behaviorally Informed Design for Better Products and a Better World

I feel like we've been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.
Ryan Murphy
Director of User Experience at Indeed

Our Consulting Services Drive Growth, Engagement, & Innovation.

We use the psychology of decision-making to create innovative solutions that drive behavior change.
We use a variety of rigorous tools to assess what to build and how.
We leverage customer psychology to drive growth and boost retention.
We help you get the healthiest, most productive and engaged employees.
Reimagine your current business or launch a new one—with our corporate venture-building service.
We love to talk and write about behavioral science.

Our Method: Behavioral Design

Discover our scientific approach to designing and growing solutions that change behaviors.

Learn to Apply Behavioral Economics

Get the tools, principles, and practice you need to shape decision-making for the better as a product manager, marketer, or designer.

Team Trainings

Train Your Team to Apply Behavioral Design

Our custom trainings teach your team how to apply behavioral insights while solving your biggest product challenges. You learn the seminal psychologies that drive your customers’ behavior and design smart solutions to address them.

Irrational Labs has created a fantastic framework for thinking about behavior change and how to test it out in the wild.
Kelvin Kwong
VP of Product at Big Health

Behavioral Design Blog

Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.

TEDx Talk: Kristen Berman

Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’

Join our Bootcamp

Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.

Don't Listen to Your Customers - Do This Instead