DESIGNING FOR DECISIONS
The impact of our decisions
If there was a magic pill that could cure cancer, experts estimate it would give (at max) 4 years of life expectatcy.
If we could instead improve people’s lifestyles (good diet, no smoking, moderate alcohol) we could add 7 years of life expectancy.
Our decision making is what stands between us and health outcomes. At Irrational Labs, we help design systems that improve it.
Increasing medical adherence
We asked 900 people if they would need help adhering to daily meds. The majority said they wouldn’t need any help. Sadly, this is not the case.
Despite people’s best intentions, studies show habitual medical adherence is low. In one study, 50% of people with hypertension stopped taking their medication entirely within the first year.
Our team assesses the decision-making environment and designs systems to increase adherence and combat common barriers such as information aversion, optimism bias, attention bias and more.
Daily health habits
We work with organizations that need to influence or create daily habits. Daily habits are the hardest to hack and many interventions backfire (hint: don’t pay people!). Our focus is to intervene in ways that sustain behavior change over time.
We focus on daily activities like diet, exercise and mental health practices.
Executive Director of Vouchers for Veggies
How can we help our employers design systems and program to improve employee wellbeing?
How can we help people take action to improve their health? Our changes drove 120% more enrollments.
How can we increase veggie consumption for low income populations? Our work drove change.
Are you working on a health challenge?
8 Week Online Health Bootcamp
Changing behavior is always hard. But some argue that healthy behavior change is the hardest.
That’s why we created an online bootcamp that covers everything you need to know about behavior change—for health.
8 Do's and Don'ts of Incentive Design
Incentives drive behavior. But are you using the right ones? Get the research on what works and what doesn’t. We give you the “Do’s and Don’ts” for your employee well-being program.
7 simple nudges for the workplace
Are you an employer looking to support employees with their health goals? Here are 7 easy ways to re-design your workplace cafeteria to encourage better nutrition.
A guide to help people with pre-diabetes
This guide is ideal for anyone who has been diagnosed pre-diabetes or may be at risk, and the health care providers that care for them.
From concept to code, explore how we get our hands dirty with research, product and marketing challenges.
Our Areas of Expertise
How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.
Join our Bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).