We use behavioral science to inform product decisions.
Behavior change is hard. You’re not going to crack the nut after a few customer interviews. Too often, teams start the product development process by asking people what they want or would use.
At Irrational Labs we use Behavior Design. We study the environment of decision making to create hypotheses about user behavior.
Director of User Experience at Indeed
How can we redesign financial planning to better help low-income Americans succeed? We helped design an SMS + human financial coaching app
How do you pressure test new feature ideas? We dry tested a new feature concept to get real data on adoption rates.
How can we design our social infrastructure to better help people connect? We did research and launched a product.
We insert behavioral science into the high level strategy and the small details of design and copy.
Interested in the science of decision making?
From concept to code, explore how we get our hands dirty with research, product and marketing challenges.
Our Areas of Expertise
How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.
Join our Bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).