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Fintech Product Design: 4 Behavioral Science Principles Every Fintech Should Know

Over 90% of people think a budget will help reduce their spending. Sadly, they are wrong. In theory, budgeting makes sense. If people know how…

3 Product Design Experiments You Can Replicate From Credit Karma (Plus a Bonus Round)

Behavior change is hard. And when it comes to our finances? It’s even harder. After all, the mental models around which we spend…

7 Research-Backed Ways to Increase Employee Happiness Through ‘Irrational’ Bonuses

70% of U.S. employees are disengaged at work. When we think about how to fix this, most companies turn to financial incentives. Pay-for-performance year-end bonuses…

Do Budgets Help You Save Money?

This project is a part of Duke’s Common Cents Lab. The Common Cents Lab is funded by the MetLife Foundation and supported by Blackrock…

Creditworthy: Papers We’re Reading, Week 16

How do you know if someone’s creditworthy? An estimated 45 million Americans, most often African-American, Hispanic, and low-income, have either no credit history, or a…

How Behavioral Science Can Boost Your Conversion Rates

People don’t always act rationally. We say one thing and do another. We even act against our best interests. The field of behavioral science studies…

Dealing with Debt: Papers We’re Reading, Week 15

Dealing with Debt: Implications of Minimum Payments on Credit Card Interest Paid Revolving credit card debt declined during the COVID-19 pandemic, but has just begun…

ING and Irrational Labs Form Partnership

Irrational Labs today announced it will partner with ING to bring behavioral insights to the forefront of design. ING is looking to nurture the innovators…

(Don’t) Listen to Your Customers

Today’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey…

The Biggest Missing Element in Most Product Experiences, According to Behavioral Science: Does Yours Have It?

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before…

It’s Not Always about Making Things Easier: When to Make Your Sign-Up Flow Harder

Product developers and UX designers can all agree — reducing the number of steps in a sign-up flow is Product Design 101. Less friction translates…

Boulder Summer Conference on Consumer Financial Decision Making: 4 Studies and What They Mean for Behavioral Design

We attended the Boulder Summer Conference on Consumer Financial Decision Making, and while all the presentations were great, we especially appreciated these four. A big…

Want to Increase Brand Loyalty, Retention, and Purchasing Intention? Try Building Trust.

United Airlines. Uber. Wells Fargo. Each of these companies has experienced a torrent of negative press, with accompanying public outrage. Was each instance caused…

3B Framework: The Irrational Labs Approach to Behavior Change

Meet the Irrational Labs 3B Framework The list of behavioral economics principles for behavior change is long. Loss aversion, social proof— there are so…

Chase Sapphire Reserve: The Behavioral Economics of Our Obsession

Photo by The Points Guy In the middle of August this year, an online link to the application of a new credit card leaked, and…