Speaking & Media
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Evelyn Gosnell
Psychology of Decision Making
We too often assume that consumers act rationally. We believe them when they say they want this feature and we assume they will actually use it once we build it. But there’s a gap between what consumers say they’ll do and what they actually do. How do we bridge this gap and design products based on actual consumer decision making and behavior?
This talk will get to the core of irrational decision-making. Evelyn will share funny stories about our irrationality while also providing novel, insightful ways to design products and services that align with these irrationalities.
See Evelyn in action and discover other signature topics here.
Richard Mathera
Psychology of Money
Money is a constant part of life — for everyone. Yet despite its importance, more often than not, we end up making decisions that aren’t optimal. This talk will reveal how and why people are irrational with their money and how companies can design products and services that help people be smarter.
Richard will go over surprising experiments that his team has done and highlight just how easy it is to change behavior.
Katie Dove
The Psychology of Personalization
Why do some personalized experiences wow us, while others make us cringe?
In this talk, Katie will unpack why this happens, how to avoid mistakes, and what you should do instead if you want to create powerful personalized experiences that build connection and drive loyalty.
Drawing from real-world examples and research-backed insights, she’ll break down the key psychologies underlying memorable personalized experiences. She’ll discuss what really unlocks consumer value: delivering an objective ‘best fit’ experience, or is it something a bit more subjective and felt? You’ll walk away with a practical framework for evaluating personalization opportunities, common pitfalls to avoid, and actionable techniques you can implement immediately.
Whether you’re a product manager, designer, data scientist, or marketer, you’ll walk away with the tools to transform your product’s personalization from potentially creepy to genuinely delightful.
Key takeaways:
- The top mistakes in personalization and why they keep happening
- Proven behavioral science strategies to make users feel seen
- Actionable tips to create personalized experiences that truly resonate
Discover more of Katie’s signature talks here.
Lindsey Juarez
The Science of Designing for Health
Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no — a reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.
Lindsey will go over her compelling research that highlights just how misleading customer research is. She’ll take us through step by step the process that behavioral economists go through to understand behavior and then change it.
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