Speaking & Media
Speaking & Media
SEE KRISTEN IN ACTION
Psychology of Decision Making
Too often, we assume that consumers make rational decisions. We take them at their word when we ask them about their behavior — they say they want this feature and we assume they will actually use the feature once we build it. But there’s a gap between what consumers say they’ll do and what they actually do. How do we bridge this gap and design products based on actual consumer decision making and behavior?
This talk will get to the core of irrational decision making. Evelyn will share funny stories about how we are irrational, while also providing novel and insightful ways to design products and services that align with these irrationalities.
Psychology of Money
Money is a constant part of life — for everyone. Yet despite its importance, more often than not, we end up making decisions that aren’t optimal. This talk will reveal how and why people are irrational with their money and how companies can design products and services that help people be smarter.
Richard will go over surprising experiments that his team has done and highlight just how easy it is to change behavior.
The Science of Designing for Health
Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no — a reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.
Lindsey will go over her compelling research that highlights just how misleading customer research. She’ll take us through step by step the process that behavioral economists go through to understand behavior and then change it.
We speak and we write (and we're kinda funny too).
From concept to code, explore how we get our hands dirty with research, product and marketing challenges.
Our Areas of Expertise
How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.
Join our Bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).