Podcasts

When it comes to making consumer choices, it’s well known that humans don’t always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! This episode of What the Fundraising is about the science of giving. Behavioral science, that is! If you haven’t been using the […]

Small changes can have big effects. Standing on a different set of scales can affect our weight loss journey and adding friction to the share button online can reduce the spread of misinformation. Find out from Irrational Labs Managing Director Evelyn Gosnell how they are researching the behavioral insights that make a big difference in […]

Irrational Labs CEO & Co-Founder Kristen Berman joins Lenny Rachitsky on Lenny’s Podcast to talk about how she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Kristen shares Irrational Labs’ 3B Framework of Behavioral Design and illustrates what influences behavior change and the common biases […]

Kristen Berman spends a lot of time thinking about human behavior. As a behavioral economist, she helps people make the changes that they want in the long term, but are hard to implement in the short term. On this episode of Results May Vary, Kristen talks with Chris and Tracy about the ways our environment […]

Kristen joined the Behavioral Grooves podcast with some straightforward tips on boosting productivity while working in isolation, including intentional coordination and informal things like virtual lunch meetings. And she pointed out how too many emails and Zoom meetings crowd out time to think, analyze and, well, work. She also suggested a framework for creating “Quaranteams” […]

Ever wished you could apply scientific principles to dating? Behavioral scientist and author of recent Amazon best-seller How to Not Die Alone, Logan Ury draws from social science on sex & relationships, as well as best practices from behavioral science to answer questions like: Should I give up on someone if I don’t feel the […]

What can we do to reduce the spread of misinformation on social media? Evelyn Gosnell and Lindsay Juarez joined the Human Risk podcast to discuss our approach. On a recent project, we worked with social media platform TikTok, to reduce the spread of misinformation on the platform. By encouraging users to think before sharing certain […]

Kristen Berman joins hosts Polina and Amber for a conversation about the behavioral science field, and why problem-solving can help you stay engaged in your work. They discuss how she started (by emailing Dan Ariely), the type of work Kristen does, the field of behavioral economics and how Kristen is living her own behavioral change […]

What is behavioral economics, and how can it help us design better products? Kristen Berman joins host Jane Portman for a discussion about the key concepts of behavioral science, tips for motivating users, how behavior shapes design, resources for studying behavior, and much more.

Kristen Berman joins hosts Zarak Kahn, Behavioral Innovation Director at Maritz and Erik Johnson, an independent Behavioral Science Consultant for Action Design Radio. They discuss Kristen’s philosophy of incorporating behavioral science into the Product Manager’s domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of […]

Evelyn Gosnell, managing director of Irrational Labs, joins David McRaney for an episode about the complex behavioral science behind misinformation. In a new information ecosystem where our primate brains, which evolved to spread gossip and argue and debate and deliberate and play status games and manage our reputations among trusted peers and signal our attitudes […]

On this episode of Product Love, I sat down with Kristen Berman, the CEO, and co-founder of Irrational Labs. Irrational Labs is a behavioral science consulting and design group that helps marketers and product managers assess their products. Naturally, we talked a lot about behavioral science. Understanding the customer comes with the product manager role, […]

Kristen Berman is co-founder of Irrational Labs, a behavioral product design company, along with Dan Ariely. She has a fascinating job that involves looking into why people behave the way they do with their money, and discovering the easiest solution to help them create more positive financial behavior. In short, she’s a proponent of redesigning […]