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How to Become a Behavioral Scientist
Want to become a behavioral scientist? We know we’re biased — but we think it’s a great career choice. Behavioral science focuses on why…
The 10 Most Influential Behavioral Economics Books
Economics believes that individuals make rational choices in a marketplace. Behavioral economics (BE) recognizes that that's unlikely. Whether you’re a designer, marketer, product manager, or…
6 Behavioral Science Resources Every Product Manager and Product Designer Should Know About
Behavior change is a tough nut to crack. Fortunately, leading companies continue to try – with promising results. Their experimentation and testing has, in countless…
Human-Centered Design: How it Fails (And What to Design For Instead)
Blank Post-Its. Smart people. Two days. All of us zeroed in on a single question: How might we help low-income mothers improve their financial health?…
Designing for Habits? Why You Should Design for One-Time Behaviors Instead (& How to Do It)
If you’re at a tech company building a consumer product, you are likely measuring user engagement. Product managers, marketers, and designers are known to…
How Behavioral Science Can Boost Your Conversion Rates
People don’t always act rationally. We say one thing and do another. We even act against our best interests. The field of behavioral science studies…
How to Price a Product Using Behavioral Economics
Your customers (and you) are constantly looking around for cues on what to do and how to behave. Go to Palm Springs, a desert in…
16 Critical Cognitive Biases (Plus Key Academic Research)
Wikipedia lists over 200 common cognitive biases (aka psychologies). In our behavioral science training courses, we explain how leveraging cognitive biases can help you solve…
Bringing Users Back to the Forefront: 3 Sustainable User Engagement Tips from Behavioral Science
Watch out. If you’re an app developer, this is not a pretty graph. You might even stop reading, in what behavioral scientists call ‘The…