Blog
The 3B Framework: How to Design Products That Actually Change Behavior (#ei2025 Keynote Highlights)
Below are key takeaways from Lindsay Juarez's keynote presentation at Experimentation Island 2025, where she shared how the Irrational Labs 3B Framework can transform product…
4 Lessons for Product Teams From a Bestselling Author (The Irrational Mind Podcast)
How do you hook users from the very first moment? How do you create experiences that feel authentic and keep people engaged? In this episode…
4 Product Testing Results from Booking.com’s Experimentation Machine (The Irrational Mind Podcast)
Most companies run A/B tests. Booking.com has turned testing into a science, running thousands of experiments at once. Kristina Gibson, former Director of Product at…
The 10 Most Influential Behavioral Economics Books [Updated for 2025]
The 10 Most Influential Behavioral Economics Books Economics believes that individuals make rational choices in a marketplace. Behavioral economics (BE) recognizes that that's unlikely. Whether…
4 Lessons Product Teams Can Learn From a Famous Napa Valley Winemaker (The Irrational Mind Podcast)
Winemakers have mastered the art of pricing as a cue for value. We see a $9 bottle and judge it as lower quality than a…
5 Lessons Growth Teams Can Learn From Game Designers (The Irrational Mind Podcast)
How do you keep users engaged without relying on constant notifications or gimmicks? How do you design experiences that feel fresh and satisfying, even after…
7 Insights From “What Design Teams Can Learn From Headspace” (The Irrational Mind Podcast)
What’s the secret to getting people to meditate—and keep meditating through life's ups and downs? In this conversation with Cal Thompson, Kristen explores how Headspace…
The Psychology of Personalization: 3 Behavioral Science Tactics to Boost User Value
Personalization. It's a thing. Everyone's trying to figure out how to get it right—how to build digital product experiences that feel tailor-made for each of…
Bringing Users Back to the Forefront: 3 Sustainable User Engagement Tips from Behavioral Science
Watch out. If you’re an app developer, this is not a pretty graph. You might even stop reading, in what behavioral scientists call ‘The…
6 Behavioral Science Resources Every Product Manager and Product Designer Should Know About
Behavior change is a tough nut to crack. Fortunately, leading companies continue to try – with promising results. Their experimentation and testing has, in countless…
How to Price a Product Using Behavioral Economics
Your customers (and you) are constantly looking around for cues on what to do and how to behave. Go to Palm Springs, a desert in…
How to Become a Behavioral Scientist
Want to become a behavioral scientist? We know we’re biased — but we think it’s a great career choice. Behavioral science focuses on why…
Human-Centered Design: How it Fails (And What to Design For Instead)
Blank Post-Its. Smart people. Two days. All of us zeroed in on a single question: How might we help low-income mothers improve their financial health?…
Designing for Habits? Why You Should Design for One-Time Behaviors Instead (& How to Do It)
If you’re at a tech company building a consumer product, you are likely measuring user engagement. Product managers, marketers, and designers are known to…
How Behavioral Science Can Boost Your Conversion Rates
People don’t always act rationally. We say one thing and do another. We even act against our best interests. The field of behavioral science studies…
16 Critical Cognitive Biases (Plus Key Academic Research)
Wikipedia lists over 200 common cognitive biases (aka psychologies). In our behavioral science training courses, we explain how leveraging cognitive biases can help you solve…