Behavioral design uses insights from behavioral economics to develop and design solutions that change behavior (for the better).
Our Method
Our Method: Behavioral Design
Diagnosis
What is the behavior you are solving for? What is every single step to get to that behavior?
Identify Psychologies
What psychology most impacts people’s decision-making at every step?
Experiment
What is your hypothesis on behavior change? What is the test that could help you learn if you’re right?
We use this scientific approach to design and grow solutions
The 3Bs of Behavioral Design
1
Identify the Behavior
Get uncomfortably specific.
2
Reduce Barriers
Design for the path of least resistance.
3
Increase Benefits
Drive action with immediate rewards.
Dive In
Experiments
We do evidence-based decision-making to mitigate risks and avoid mistakes.
Literature Review
We aren’t starting from scratch. We leverage decades of academic research to design solutions.
Behavioral Design
We use a 3-step process to design innovative solutions that change behavior for the better.
Read Case Studies
See it in action. Read about how we’re applying this in organizations to drive results.
Interested in applying behavioral science?
Behavioral Design Blog
Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.
TEDx Talk: Kristen Berman
Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.