Our Method

Our Method: Behavioral Design

Behavioral design uses insights from behavioral economics to develop and design solutions that change behavior (for the better).

Diagnosis

What is the behavior you are solving for? What is every single step to get to that behavior?

Identify Psychologies

What psychology most impacts people’s decision-making at every step?

Experiment

What is your hypothesis on behavior change? What is the test that could help you learn if you’re right?

We use this scientific approach to design and grow solutions

The 3Bs of Behavioral Design

1

Identify the Behavior

Get uncomfortably specific.

2

Reduce Barriers

Design for the path of least resistance.

3

Increase Benefits

Drive action with immediate rewards.

Dive In

Experiments

We do evidence-based decision-making to mitigate risks and avoid mistakes.

Literature Review

We aren’t starting from scratch. We leverage decades of academic research to design solutions.

Behavioral Design

We use a 3-step process to design innovative solutions that change behavior for the better.

Read Case Studies

See it in action. Read about how we’re applying this in organizations to drive results.

Interested in applying behavioral science?

Behavioral Design Blog

Get actionable insights into how behavioral science is revolutionizing product design and improving people’s lives.

TEDx Talk: Kristen Berman

Watch Kristen Berman’s TEDx Berlin talk: ‘Don’t Listen To Your Customers – Do This Instead.’

Join our Bootcamp

Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.

Try it yourself

Learn how behavioral design can drive your outcomes.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

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The 3B's to Behavior Change

We’ve simplified the basic steps to behavior change. While this isn’t the whole recipe, it’s a big part.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

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Experiments

We study what people actually do, not what they say they do.

Woot! Now close the intention action gap and start reading!

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5-Step Guide to Doing a Literature Review

Before you dive into qual research, learn what’s already been done. Behavioral science can be a shortcut to innovation, but it starts with reading what’s already been done.

Woot! Now close the intention action gap and start reading!

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Try it Yourself

Learn how behavioral design can drive your outcomes.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

Download Try it Yourself
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Don't Listen to Your Customers - Do This Instead