Behavioral design uses insights from behavioral economics to develop and design solutions that change behavior (for good).
Our Method: Behavioral Design
What is the behavior you are solving for? What is every single step to get to that behavior?
What psychology most impacts people’s decision making at every step?
What is your hypothesis on behavior change? What is the test that could help you learn if you’re right?
We use this scientific approach to design and grow solutions
The 3Bs of Behavioral Design
Identify the Behavior
Get uncomfortably specific.
Design for the path of least resistance.
Drive action with immediate rewards.
We do evidence based decision making mitigate risk and avoid mistake.
We aren’t starting from scratch. We leverage decades of academic research to design solutions.
We use a three step process to design innovative solutions that change behavior for good.
Read Case Studies
See it in action. Read about the ways we have applied this within organizations to drive results.
Interested in applying behavioral science?
On the Blog
Read our latest musings. We are biased but we think our POVs are quite interesting.
Our TEDx Talk
Our co-founder and CEO Kristen Berman gave a TEDx Talk about Behavioral Design.
Join our bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).