Behavioral design uses insights from behavioral economics to develop and design solutions that change behavior (for good).
Our Method
Our Method: Behavioral Design
Diagnosis
What is the behavior you are solving for? What is every single step to get to that behavior?
Identify Psychologies
What psychology most impacts people’s decision making at every step?
Experiment
What is your hypothesis on behavior change? What is the test that could help you learn if you’re right?
We use this scientific approach to design and grow solutions
The 3Bs of Behavioral Design
1
Identify the Behavior
Get uncomfortably specific.
2
Reduce Barriers
Design for the path of least resistance.
3
Increase Benefits
Drive action with immediate rewards.
Dive In
Experiments
We do evidence based decision making mitigate risk and avoid mistake.
Literature Review
We aren’t starting from scratch. We leverage decades of academic research to design solutions.
Behavioral Design
We use a three step process to design innovative solutions that change behavior for good.
Read Case Studies
See it in action. Read about the ways we have applied this within organizations to drive results.
Interested in applying behavioral science?
On the Blog
Read our latest musings. We are biased but we think our POVs are quite interesting.
Our TEDx Talk
Our co-founder and CEO Kristen Berman gave a TEDx Talk about Behavioral Design.
Join our bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).