Our Method

Our Method: Behavioral Design

Behavioral design uses insights from behavioral economics to develop and design solutions that change behavior (for good).

Diagnosis

What is the behavior you are solving for? What is every single step to get to that behavior?

Identify Psychologies

What psychology most impacts people’s decision making at every step?

Experiment

What is your hypothesis on behavior change? What is the test that could help you learn if you’re right?

We use this scientific approach to design and grow solutions

The 3Bs of Behavioral Design

1

Identify the Behavior

Get uncomfortably specific.

2

Reduce Barriers

Design for the path of least resistance.

3

Increase Benefits

Drive action with immediate rewards.

Dive In

Experiments

We do evidence based decision making mitigate risk and avoid mistake.

Literature Review

We aren’t starting from scratch. We leverage decades of academic research to design solutions.

Read Case Studies

See it in action. Read about the ways we have applied this within organizations to drive results.

Behavioral Design

We use a three step process to design innovative solutions that change behavior for good.

Interested in applying behavioral science?

On the Blog

Read our latest musings. We are biased but we think our POVs are quite interesting.

Our TEDx Talk

Our co-founder and CEO Kristen Berman gave a TEDx Talk about Behavioral Design.

Join our bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

Try it yourself

Learn how behavioral design can drive your outcomes.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

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The 3Bs to behavior change

We’ve simplified the basic steps to behavior change. While this isn’t the whole recipe, but it’s a big part.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

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Experiments

We study what people do vs what they say they do.

Woot! Now close the intention action gap and start reading!

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5 step guide to doing a literature review

Before you dive into qual research, learn what’s already been done. Avoid boiling that ocean for the finding, just read a few papers while you boil a cup of tea.

Behavioral science can be a short cut for innovation, but it starts with reading what’s already been done.

Woot! Now close the intention action gap and start reading!

Download 5 step guide to doing a literature review
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Try it yourself

Learn how behavioral design can drive your outcomes.

Woot! You’re on your way to becoming a behavioral designer. Now close that intention action gap and go read it!

Download Try it yourself
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