Research & Prototyping

Research & Prototyping

We use a variety of rigorous tools to assess what to build and how.

Our rapid testing methods and research rigor drives insights and innovation.

CLEVER QUANT & QUAL

We do rapid hypothesis testing to inform strategy.

Customers aren’t aware why they make the decisions they do. Researchers who ask customers to describe their deep motivations will only be misled. Our approach is more scientific.

CREATING NEW PRODUCTS

We test ideas pre-launch and create prototypes to drive insights.

A partner asked us how to decrease defaults on auto loans. We designed, tested, and coded a behaviorally-informed auto loan calculator that decreased consumers’ spending by $2,500.

LAUNCHING NEW FEATURES

We drive innovation and gauge uptake on new ideas.

A bank wanted to launch a feature to promote savings. We designed an experiment to determine which feature the company should build (or not build!) to achieve their goal. Based on the results and insights, the team launched and achieved a successful uptake. 

5-Step Guide to Conducting an Evidence-Based Lit Review (for non-scientists)

Before you dive into qual research, learn what’s already been done. Avoid boiling the ocean for the finding, and just read a few papers while you boil a cup of tea.

Behavioral science can be a short cut for innovation, but it starts with reading what’s already been done.

Interested in applying behavioral science?

EXPLORE MORE

Our Services

From concept to code, explore how we get our hands dirty with research, product and marketing challenges.

Our Areas of Expertise

How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.

Join our Bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

5 STEP GUIDE TO DOING A LITERATURE REVIEW

Before you dive into qual research, learn what’s already been done. Avoid boiling that ocean for the finding, just read a few papers while you boil a cup of tea.

Behavioral science can be a short cut for innovation, but it starts with reading what’s already been done.

Woot! Now close the intention action gap and start reading!

Download 5 STEP GUIDE TO DOING A LITERATURE REVIEW
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