Research & Prototyping
Research & Prototyping
Our rapid testing methods and research rigor drives insights and innovation.
CLEVER QUANT & QUAL
We do rapid hypothesis testing to inform strategy.
Customers aren’t aware why they make the decisions they do. Researchers who ask customers to describe their deep motivations will only be misled. Our approach is more scientific.
CREATING NEW PRODUCTS
We test ideas pre-launch and create prototypes to drive insights.
A partner asked us how to decrease defaults on auto loans. We designed, tested, and coded a behaviorally-informed auto loan calculator that decreased consumers’ spending by $2,500.
LAUNCHING NEW FEATURES
We drive innovation and gauge uptake on new ideas.
A bank wanted to launch a feature to promote savings. We designed an experiment to determine which feature the company should build (or not build!) to achieve their goal. Based on the results and insights, the team launched and achieved a successful uptake.
5-Step Guide to Conducting an Evidence-Based Lit Review (for non-scientists)
Before you dive into qual research, learn what’s already been done. Avoid boiling the ocean for the finding, and just read a few papers while you boil a cup of tea.
Behavioral science can be a short cut for innovation, but it starts with reading what’s already been done.
Interested in applying behavioral science?
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Our Services
From concept to code, explore how we get our hands dirty with research, product and marketing challenges.
Our Areas of Expertise
How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.
Join our Bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).