Intuit: Saving PMs 8 Hours Per Week Through AI Workflows

RecoveryOne, a provider of virtual physical therapy through employer health benefits, partnered with Irrational Labs to get more patients to participate in virtual physical therapy—and our behaviorally informed strategies drove a 64% increase in enrollment.

Intuit, the global financial technology platform behind products like TurboTax and QuickBooks, partnered with Irrational Labs to help product managers build lasting AI habits into their day-to-day work—and our behaviorally informed program led participants to save an average of 8 hours in the prior week, with 100% reporting more effective AI use and 85% using AI more often.

OpenStore partnered with Irrational Labs to position their new AI solution, OpenDesk, for adoption—and successfully launched as a compelling alternative in the customer support market.

Marvin, a virtual therapy platform, partnered with Irrational Labs to incorporate behavioral design in their approach—and more than doubled enrollment from 10% to 21%.

Merit America teamed up with Irrational Labs to reimagine the loan process using behavioral science. The result? A 100% increase in course completion rates, with more learners now able to pursue higher-paying jobs.

How do you help investors avoid a lapse in earnings by reinvesting when their bonds mature?  Irrational Labs partnered with the National Treasury of Brazil and B3, Brazil’s main stock exchange, to solve this. The experiment drove five times more scheduled reinvestments relative to control.

How do you capture attention and motivate more users to engage with new features? We partnered with Lyft to test messaging that would do just that—and increased new driver opt-ins by 173%. Read to find out how we did it.

How can we enhance communication to increase participation in the RESEA program and improve job seeker engagement in finding meaningful employment?