Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more.
Can Social Proof Backfire? We Partnered With a Credit Union to Find Out [AZFCU Case Study]
Case Studies
How do you leverage tax refunds as an opportunity for long-term financial security? In 2016, Common Cents Lab, a Duke University initiative co-led by Kristen Berman, Wendy Da La Rosa and Mariel Beasley, partnered with San Francisco fintech startup Digit to do just that.
The Common Cents Lab created an intervention that helps consumers to lower their interest on their credit card. They call it ‘Kill Bill.’
How do you get doctors to actually read their data summary reports on their patients—so that they can improve their patient care and practice? We designed behavioral interventions for Belong Health to relieve physician data overload. Here are the results.
Could telling people the truth—that they’re spending more than other people—help them adjust their spending habits? In 2017, Common Cents Lab, a Duke University initiative co-led by Kristen Berman, Wendy Da La Rosa, and Mariel Beasley, partnered with Arizona Financial Credit Union to learn how social proof can help change financial behavior.
How do you get more users to convert if you have a very long funnel? Common Cents Lab, a Duke University initiative co-led by Kristen Berman, Wendy Da La Rosa and Mariel Beasley, partnered with San Francisco-based non-profit Kiva to create behavioral-science-based interventions that answered this question—leading to more than $190,000 in additional credit to LMI small business owners.
We designed interventions for the TytoCare device and user journey that drove a 120% increase in devices sold and a 65% increase in completed medical visits.
How do you increase new patient engagement? We designed a suite of behavioral interventions for Belong Health that accomplished this. Read on to discover how we did it and what we learned.
We leveraged behavioral design to improve member and product outcomes with Credit Karma Money Spend, Credit Karma’s checking account.
Our prompts successfully reduced flagged content shares by 24% when compared to a control group.
How can we help our employers design systems and program to improve employee wellbeing?
How can we reduce customer churn? We designed a program to help new advertisers succeed.
