Belong Health Case Study #2: Changing Physician Behavior and Improving Patient Health

Case Studies

Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more.

How do you help people repay loans faster? Common Cents Lab, a Duke University initiative co-led by Kristen Berman, Wendy Da La Rosa, and Mariel Beasley, worked with EarnUp to do this using behavioral insights.

How do you increase new patient engagement? We designed a suite of behavioral interventions for Belong Health that accomplished this. Read on to discover how we did it and what we learned.

How do you make physician reports easier to parse and more useful for providers? Learn how we worked with Belong Health to hone in on a critical source of data overload for physicians.

Could telling people when they’re spending more than others help them spend less? Common Cents Lab partnered with Arizona Financial Credit Union to learn how social proof can impact financial behavior.

How do you get more users to convert if you have a very long funnel? Common Cents Lab partnered with Kiva to find out—leading to $190K+ in additional credit for LMI small business owners.

How do you leverage tax refunds as an opportunity for long-term financial security? Common Cents Lab partnered with San Francisco fintech startup Digit to do just that.

How does a top business school transform student interaction and created a sense of belonging in a post-pandemic world?

The Common Cents Lab created an intervention that helps consumers to lower their interest on their credit card. They call it ‘Kill Bill.’

We designed interventions for the TytoCare device and user journey that drove a 120% increase in devices sold and a 65% increase in completed medical visits.

We leveraged behavioral design to improve member and product outcomes with Credit Karma Money Spend, Credit Karma’s checking account.

Our prompts successfully reduced flagged content shares by 24% when compared to a control group.

How can we help our employers design systems and program to improve employee wellbeing?