Thinking about pricing?
Pricing is a powerful growth lever. If you haven’t changed your prices in a year, it’s time. The best way to figure out what price is right for you is by running WTP quantitative and qualitative research.
Willingness To Pay Survey Questions
This template provides the exact questions you’ll need to run a WTP study.
Qualitative Research Guide for Pricing
Dive into our comprehensive guide to qualitative research, tailored to help B2B companies optimize their pricing. Co-authored with Chris York.
Talk to us.
We are behavioral scientists. We’re experts at helping companies set initial prices and change pricing. Pricing is critical for growth. But it’s easy to mess up. We’re happy to chat.