Tech & AI

Tech can simplify tasks and promote social connection, but users don't always engage in this way (or at all). Behavioral science demystifies user behavior and unlocks designs that engage.

FEATURED SERVICE

Using AI to Drive Outcomes

AI is changing the game in Product. Unfortunately, the most obvious opportunities in AI are often the wrong ones.

Picking the wrong direction here can waste months/years of work. Why? There is tremendous risk in building AI products that alienate consumers or fail to get uptake.

Building with AI is more about understanding user psychology than tech stacks. At Irrational Labs, we help product teams gain the highest leverage use of AI for your company and use behavioral economics insights to fuel adoption.

Reach out to learn more about our work in this space.

Working with Irrational Labs has been eye-opening in the best kind of way — we learned how to use behavioral design in a creative, yet structured way to drive meaningful impact for our members and for Credit Karma.

Satyen Motiani,
Senior PM

Case Studies

How can we reduce customer churn? We designed a program to help new advertisers succeed.

See What We Did

Our prompts successfully reduced flagged content shares by 24% when compared to a control group.

See What We Did

We worked with Uber to design, launch, and test a savings wallet for all Uber drivers.

See What We Did

Are You Working on a User Behavior Challenge?

let's chat

LEARN MORE

'Dogfooding': Why You Should Use Your Own Product (& How to Do It Better)

People who design products should understand the ways in which people use (and mis-use or misunderstand) their products.

Dogfooding is the ‘new’ trend that’s not new. But are there ways to get more leverage out of this practice? We give you 4 ways to do dogfooding better, based on behavioral science.

learn more

Should You Build Your App for Habits?

Maybe. But know that it’s not as easy as pop culture books tell you. Your customers will struggle – and so will your metrics.

The best evidence is that it can take two to three months to form a simple habit. This is a non trivial amount of time.

So what should you do?

find out

What Game Designers Can Teach Us About Behavioral Design

Do you have a digital product but struggle to keep users engaged and coming back for more? Here are 7 techniques behavioral game designers use to encourage play – and several thoughts on how PMs, marketers, and designers for other tech products can embrace them too.

Learn More