Tech & AI

Tech & AI

Driving better user outcomes through the science of behavior change.
Tech can simplify tasks and promote social connection, but users don't always engage in this way (or at all). Behavioral science demystifies user behavior and unlocks designs that engage.


Using AI to Drive Outcomes

AI is changing the game in Product. Unfortunately, the most obvious opportunities in AI are often the wrong ones.

Picking the wrong direction here can waste months/years of work. Why? There is tremendous risk in building AI products that alienate consumers or fail to get uptake.

Building with AI is more about understanding user psychology than tech stacks. At Irrational Labs, we help product teams gain the highest leverage use of AI for your company and use behavioral economics insights to fuel adoption.

Reach out to learn more about our work in this space.

I feel like we've been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.
Ryan Murphy
Director of User Experience at Indeed

Case Studies

How can we reduce customer churn? We designed a program to help new advertisers succeed.

Our prompts successfully reduced flagged content shares by 24% when compared to a control group.

We worked with Uber to design, launch, and test a savings wallet for all Uber drivers.

Are You Working on a User Behavior Challenge?



'Dogfooding': Why You Should Use Your Own Product (& How to Do It Better)

People who design products should understand the ways in which people use (and mis-use or misunderstand) their products.

Dogfooding is the ‘new’ trend that’s not new. But are there ways to get more leverage out of this practice? We give you 4 ways to do dogfooding better, based on behavioral science.

Should You Build Your App for Habits?

Maybe. But know that it’s not as easy as pop culture books tell you. Your customers will struggle – and so will your metrics.

The best evidence is that it can take two to three months to form a simple habit. This is a non trivial amount of time.

So what should you do?

Behavioral Game Design_Featured Image

What Game Designers Can Teach Us About Behavioral Design

Do you have a digital product but struggle to keep users engaged and coming back for more? Here are 7 techniques behavioral game designers use to encourage play – and several thoughts on how PMs, marketers, and designers for other tech products can embrace them too.

How to Get Started with Behavioral Design

Not sure what behavioral design means in practice or where in the product development lifecycle this should come into play?

Learn more about this scientific method to design and experimentation and how we use it to help companies grow and scale products.


Our Services

From concept to code, explore how we get our hands dirty with research, product, and marketing challenges.

Our Areas of Expertise

Learn how we are helping change behaviors across the domains of health, education, finance, and more.

Join our Bootcamp

Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.