Simpler Choices: How We Drove 5x More Reinvestment in Brazilian Treasury Bonds

Case Studies

Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more.

We worked with Uber to design, launch, and test a savings wallet for all Uber drivers.

How can we help people take action to improve their health? Our changes drove 120% more enrollments.

Our experiment reduced overdraft fees by $36.

We gathered the world’s experts for a week in Montana and asked: how can we increase well-being for Americans?

How can we redesign financial planning to better help low-income Americans succeed? We helped design an SMS and human financial coaching app.

Can we improve auto loan repayments? We helped decrease loan defaults by 69%.

How do you pressure test new feature ideas? We dry tested a new feature concept to get real data on adoption rates.

How can a city improve its citizens’ financial health? We did a rigorous assessment for Orange County, FL.

Car payments are among our most expensive monthly budget items. We nudged people to buy cheaper cars.

We worked with Steady on the questions: How can we increase engagement? Our experiment drove double-digit increases in bank account linkage.

Our experiments with CD mental models examined how framing impacts Americans’ locked savings.