Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more.
How We Doubled Headspace Course Starts (And Why Getting People to Meditate is Harder)
Case Studies
How can we redesign financial planning to better help low-income Americans succeed? We helped design an SMS and human financial coaching app.
How do you pressure test new feature ideas? We dry tested a new feature concept to get real data on adoption rates.
How can a city improve its citizens’ financial health? We did a rigorous assessment for Orange County, FL.
We worked with Steady on the questions: How can we increase engagement? Our experiment drove double-digit increases in bank account linkage.
Our experiments with CD mental models examined how framing impacts Americans’ locked savings.













