Education
We Apply Behavioral Science to Improve Educational Outcomes, Whether That Means Reskilling Today's Workforce or Preparing Tomorrow's
CASE STUDY

How Can We Increase FAFSA Application Rates?
See how we used behavioral design principles to increase applications.
BEHIND THE SCENES
Merit America: Doubling Career Track Course Completion Rates
Merit America teamed up with Irrational Labs to reimagine the loan process using behavioral science. The result? A 100% increase in course completion rates, with more learners now able to pursue higher-paying jobs.


How does a top business school transform student interaction and created a sense of belonging in a post-pandemic world?



Irrational Labs helped us refine how we thought about the end-to-end student journey. The impact was felt in every function across the org.
CEO, Merit America
WHAT WE DO
Want to Improve Educational Outcomes?
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Our Services
From concept to code, explore how we get our hands dirty with research, product, and marketing challenges.
Our Areas of Expertise
Learn how we are helping change behaviors across the domains of health, education, finance, and more.
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.