Education

We Apply Behavioral Science to Improve Educational Outcomes, Whether That Means Reskilling Today's Workforce or Preparing Tomorrow's

CASE STUDY

How Can We Increase FAFSA Application Rates?

See how we used behavioral design principles to increase applications.

BEHIND THE SCENES

Merit America: Doubling Career Track Course Completion Rates

Merit America teamed up with Irrational Labs to reimagine the loan process using behavioral science. The result? A 100% increase in course completion rates, with more learners now able to pursue higher-paying jobs.

See What We Did

How does a top business school transform student interaction and created a sense of belonging in a post-pandemic world?

See What We Did

We drove a 3x increase in the likelihood of applying on time for FAFSA.

See What We Did

You have a short window of opportunity for behavior change. Take it.

See What We Did

Irrational Labs helped us refine how we thought about the end-to-end student journey. The impact was felt in every function across the org.

CEO, Merit America

WHAT WE DO

Increase Parent Engagement

Parents are the secret sauce to outcomes. We help evaluate and design programs to achieve optimal parent engagement.

Design Upskill / MOOC Programs

A university lecture is different than staring at a computer screen. MOOCs must innovate to achieve comparable outcomes. We bridge the gap.

Design Early Childhood Education

Behavioral science offers a lens on intrinsic motivation. We will evaluate your program and design improvements that drive socioeconomic learning.

Want to Improve Educational Outcomes?

contact us today

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Our Services

From concept to code, explore how we get our hands dirty with research, product, and marketing challenges.

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Our Areas of Expertise

Learn how we are helping change behaviors across the domains of health, education, finance, and more.

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Join our Bootcamp

Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.

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Education

CASE STUDY

How Can We Increase FAFSA Application Rates?

BEHIND THE SCENES

Merit America: Doubling Career Track Course Completion Rates

WHAT WE DO

Increase Parent Engagement

Design Upskill / MOOC Programs

Design Early Childhood Education

Want to Improve Educational Outcomes?

EXPLORE MORE

Our Services

Our Areas of Expertise

Join our Bootcamp

What’s your most irrational behavior?