NEW: Applications now being accepted for our next Behavioral Design Interactive Cohort



Applying behavioral insights improves educational attainment.
Whether re-skilling the current workforce or preparing the future one, we leverage behavioral science to drive positive educational outcomes.


How can we increase FAFSA application rates?

See how we used the principles of behavioral design to drive increased applications.


We drove a 3x increase in odds of likelihood of applying on time for FAFSA

Irrational Labs helped us refine our how we thought about the end-to-end student journey. The impact was felt in every function across the org.
CEO, Merit America


Increase parent engagement

Parents are the secret sauce to outcomes. We help evaluate and design programs to achieve optimal parent engagement.

Design Upskill/MOOC programs

A university lecture is different than staring at a computer screen. MOOCs must innovate to achieve comparable outcomes. We bridge the gap.

Design early childhood education

Behavioral science offers a lens on intrinsic motivation. We will evaluate your program and design improvements that drive socioeconomic learning.

Interested in improving educational outcomes?


Our Services

From concept to code, explore how we get our hands dirty with research, product and marketing challenges.

Our Areas of Expertise

How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.

Join our Bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

What’s your most irrational behavior? Thank you for signing up!

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Admit Hub & Irrational Labs