Transform Health Outcomes With Behavioral Science
50% of all patients in the U.S. face a challenge: they don’t take their medication as prescribed. This isn’t a medical issue; it’s a behavioral one.
The solution: behavior change. We connect the dots between life science innovations and real-world patient actions—to design care that patients and healthcare providers love.
Companies We've Partnered With
What Can Behavioral Science Do For Life Sciences?
Boost Medical Adherence
Gain strategies to ensure that patients adhere to medical treatments, enhancing the effectiveness and consistency of care.
Drive Adoption of New Treatments
Discover how to encourage the uptake of innovative treatments, overcoming barriers to acceptance with behavioral science.
Navigate Decision-Making in Rare Diseases
Understand and design solutions for the complex decision-making processes in rare disease treatment, addressing unique patient and physician challenges.
Get a Shortcut to Patient Insights
Get insights into how your customers are experiencing your product—without contracting a large survey firm to take months to tell you what you already know people are saying.
Spur Provider Decision-Making
Empower providers to make informed, patient-centric decisions swiftly and confidently, enhancing overall healthcare delivery.
Create Effective Companion Apps
Develop companion apps that truly enhance treatment experiences, intuitively aligned with patient needs and outcomes.
Innovate & Grow Sustainably—Using the Science of Behavior Change
Experience Maps & Behavioral Audit
We develop a behavioral score across your patient/HCP experience and show you where you should invest based on our behavioral expertise.
Engagement & Communications Playbooks
We give you dozens of recommendations and medium-fidelity designs that solve for key psychologies when communicating your solution to patients & providers.
Digital Companion App Behavioral Design
We redesign your app, including medium-fidelity wireframes, copy changes, and overall experience improvements, so it’s clear how to solve your biggest pain points and launch a behaviorally-informed product.
CEO & Co-Founder, Irrational Labs
Bridge Trust Gaps for Patients and Providers
By understanding the psychologies that underlie your patients’ decisions, we can gain even the most skeptical HCP’s and patient’s trust. Example psychologies we design for:
- Social norms: What do people like me do? Whether they’re patients or physicians, we take cues from the people who are most like us to inform our behavior.
- Pre-commitment: Some medical solutions are easy to want to do in the future but hard to do in the moment. We study how we can close the intention-action gap and enable your future decisions to more closely match what makes you healthiest.
- Heuristics: Medicine and medical systems are complex. Removing complexity through behaviorally-informed simplification and heuristics can greatly increase the odds that new treatments are adopted and adhered to.
You can’t know if an intervention is effective without grasping its impact and ROI.
When you work with us, you gain detailed insights into how behavioral strategies are performing—ensuring your investments are both innovative and results-driven.
We even do validation testing, conducting behaviorally-informed quant or qual studies to validate your hypotheses before you go to market.
Here are just a few of the business outcomes our behavioral interventions have driven.
More Ways Behavioral Science Can Help Life Sciences
What it means to serve patients effectively is changing. We combine data with behavioral science to help you understand and reach the people you’re serving.
By removing barriers and enhancing benefits, we equip you with the capabilities to change behavior and improve experiences for patients and prescribers alike.
Clinical trials are vital for medical innovation. But how do you motivate patients to participate in them, much less stick around to the end?
We harness psychology to design trials that simplify the trial experience and provide benefits to participants, ensuring the success of these crucial studies.
Success in life sciences goes way beyond the medication itself—it spans the whole patient experience. How do you tailor this experience to meet patients’ complex needs?
We apply our expertise to help you scope and address patient behaviors, crafting comprehensive solutions that enhance every aspect of their healthcare journey.
Managing Director, Irrational Labs
See Our Impact
We designed interventions for the TytoCare device and user journey that drove a 120% increase in devices sold and a 65% increase in completed medical visits.
How can you encourage patients to make doctor’s appointments? Our changes drove a 20% increase.
Our behavioral intervention increased telehealth adoption by over 168%.
Biotech company launching an innovation? Genomics firm testing new treatments?
From concept to code, explore how we get our hands dirty with research, product, and marketing challenges.
Our Areas of Expertise
Learn how we are helping change behaviors across the domains of health, education, finance, and more.
Join our Bootcamp
Understand your customers’ choices and learn how to change their behavior for the better — in our 8-week online Behavioral Design course.