Who said numbers ain’t fun? In football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their strategy is and even becoming the key to winning a championship. Eric Eager, VP of Research and Development at Pro Football Focus, talks with Kristen about how the analysts firm is changing the game of football with behavior science.