In our first episode, host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits down with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. They discuss how Peloton has completely changed the home fitness game by making a workout’s initial phase easier and shorter. From heightening user accountability to increasing followthrough, Peloton has used behavioral science to make their product a success. They get into Peloton’s most controversial features (streaks and leaderboards), and explore why everything comes down to connection.
