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How Does Netflix Get Us to Binge Watch?

Science of Change: Episode 10

Netflix has made history by revolutionizing how we consume and interact with TV series and movies. This process has required considerable experimentation and result-testing, leading to the invention of a pastime we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of free trials. We also discuss the ethics of autoplay and explore the theory of revealed preferences.

About the Podcast

Journey into the minds of visionary product and organizational leaders who are changing user behavior—with behavioral scientist and Irrational Labs Co-Founder Kristen Berman.

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What's your most irrational behavior?
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