‘Buy now pay later’ models have transformed the digital payment space and the way we shop online. The flexibility of installment-based payment plans reduces the pain of paying for customers and boosts sales for companies. But should the irrational consumer decisions that arise also be part of a company’s responsibility? In this episode, host Kristen Berman talks with Nupur Kantamneni, responsible for Consumer Product, one of three product pillars at Affirm. We delve into the behavioral strategies that provide such a flexible business model for Affirm, as well as the mental models that accompany free stuff—and why they matter.
