Each month, around 178 million people use Yelp to check—and also leave—reviews of local businesses. Peer reviews reduce the uncertainty that come with new things (like haircuts, roofing and the takeout you’ve been craving). But how does Yelp help businesses achieve organic and meaningful reviews? Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp, explains why Yelp prefers quality over quantity and how everyone’s review helps new businesses. They discuss high-frequency, low-risk experiences while examining other companies’ strategies, like Spotify’s approximate nearest neighbor search. Learn how Yelp promotes human connection and keeps your favorite neighborhood restaurant running.
