Would you get in a car with a stranger? Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. Kira Wampler, Lyft’s first CMO, has had an incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand’s core philosophy of “treating better,” and exploring how rating systems and incentives gave Lyft a more human approach. We also discuss her current efforts at Redesign Health, where she’s driving medical adherence and designing chronic care solutions. Plus, Kira shares the process of helping caregivers’ jobs with Jasper, a smart planner for cancer care.
