Behavior Change is hard, but if there is an area even harder to master, it’s personal finances. Things like saving and building a credit score are far from our favorite activities—and yet, strategic design choices can default people into good financial behavior. Is it time to rethink how we think about money? Kristen talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut.
Journey into the minds of visionary product and organizational leaders who are changing user behavior—with behavioral scientist and Irrational Labs Co-Founder Kristen Berman.
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When it comes to making consumer choices, it’s well known that humans don’t always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! This episode of What the Fundraising is about the science of giving. Behavioral science, that is! If you haven’t been using the […]
Small changes can have big effects. Standing on a different set of scales can affect our weight loss journey and adding friction to the share button online can reduce the spread of misinformation. Find out from Irrational Labs Managing Director Evelyn Gosnell how they are researching the behavioral insights that make a big difference in […]
Irrational Labs CEO & Co-Founder Kristen Berman joins Lenny Rachitsky on Lenny’s Podcast to talk about how she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Kristen shares Irrational Labs’ 3B Framework of Behavioral Design and illustrates what influences behavior change and the common biases […]