A company's role in the attention economy
Instead of convincing someone to use their device less, design the device so it is used less.
How to change people's mind (and your own)
Our world is getting more polarized. One potential root cause for this is how we engage in discourse with people who disagree with us. This literature review looks at common patterns of beliefs and biases and examines underlying causes. The tactics presented here will help you more easily have those tough discussions that empower you to change your mind and help you change other people’s minds.
In this review you will learn things like:
- Why facts backfire and what you can do about it
- What evolutionary theory says about moral reasoning and how to use Moral Foundation theory in debate
- 19 different interventions that influence our beliefs
HOW TO ENGAGE
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Our Areas of Expertise
How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.
Join our Bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).