Can Social Proof Backfire? We Partnered With a Credit Union to Find Out [AZFCU Case Study]

Case Studies

Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more.

Our prompts successfully reduced flagged content shares by 24% when compared to a control group.

How can we reduce customer churn? We designed a program to help new advertisers succeed.

We worked with Uber to design, launch, and test a savings wallet for all Uber drivers.