Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more.
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Case Studies
How do you help investors avoid a lapse in earnings by reinvesting when their bonds mature? Irrational Labs partnered with the National Treasury of Brazil and B3, Brazil’s main stock exchange, to test behaviorally-informed messages to investors. The experiment drove five times more scheduled reinvestments relative to control.
How do you capture attention and motivate more users to engage with new features? We partnered with Lyft to test messaging that would do just that—and increased new driver opt-ins by 173%. Read to find out how we did it.
Our prompts successfully reduced flagged content shares by 24% when compared to a control group.
How can we reduce customer churn? We designed a program to help new advertisers succeed.
We worked with Uber to design, launch, and test a savings wallet for all Uber drivers.