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Behavioral science insights drive innovation and growth.

We use the psychology of decision-making to create innovative solutions that drive behavior change.
We use a variety of rigorous tools to assess what to build and how.
By understanding customer psychology, we accelerate growth and retention.
Irrational Labs has created a fantastic framework for thinking about behavior change and how to test it out in the wild.
Kelvin Kwong
VP of Product at Big Health

On the Blog

Read our latest musings. We are biased but we think our POVs are quite interesting.

Our TEDx Talk

Our co-founder and CEO Kristen Berman gave a TEDx Talk about Behavioral Design.

Join our bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

Don't Listen to Your Customers - Do This Instead