Custom Training

Custom Training

Integrate behavioral science into your organization's DNA.

Use the science of decision-making to supercharge your roadmap.

Solution Workshop with Indeed

Indeed wanted to leverage behavioral science to help more people get jobs. During our full-day sprint, the Indeed team mastered Irrational Lab’s “3B Framework” for behavior change, conducted a behavior diagnosis and designed seven promising mockups to inform future product roadmaps. 

Training workshop with 20 fintech companies

i2i brought us in to teach 20 financial organizations across East Africa about the science of decision-making and the psychology of money. During the three-day workshop, attendees designed behaviorally-informed features to increase the financial health of their customers, all while driving adoption and active use.

Irrational Labs has created a fantastic framework for thinking about behavior change and how to test it out in the wild.
Kelvin Kwong
VP of Product at Big Health


Solution Sprint

Our interactive workshops help you learn how to apply behavioral insights while attacking your biggest product challenges. You learn the seminal psychologies affecting your customers and design solutions to address them. 

A behavioral unit

We can act as your internal behavioral unit driving results or can advise on bringing BE in-house. What type of candidates do you need? What are the KPIs? How does the unit deliver on short- and long-term results?

Behavioral Economics Bootcamp

We build internal capacity with immersive online courses that take any design or product team from novice to expert. You’ll learn to think like an academic while moving at the speed of Silicon Valley. 

Custom Bootcamp

We tailor our signature bootcamp to your company, and customize it to help grow your behavioral economics capacity with office hours and immersive workshops just for your team. Together, we’ll help you develop a strong culture of BE in your company culture, leading to improved outcomes in your business.

The NFL commissioner has the tough job to manage 32 strong owners. Kristen could apply to be the NFL commissioner after successfully facilitating this week!
Arthur Blank
founder of Home Depot and owner of the Falcons



Behavioral Diagnosis

We teach you the core tool behavioral scientists use to assess a problem.


Identify Psychologies

You learn the most relevant psychologies affecting your customers.


Solution Design

You build out a solution that could change behavior and test your assumptions.

Interested in applying behavioral science?


Our Services

From concept to code, explore how we get our hands dirty with research, product and marketing challenges.

Our Areas of Expertise

How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.

Join our Bootcamp

Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).

What’s your most irrational behavior? Thank you for signing up!

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