Use the science of decision-making to supercharge your roadmap.
Solution Workshop with Indeed
Indeed wanted to leverage behavioral science to help more people get jobs. During our full-day sprint, the Indeed team mastered Irrational Lab’s “3B Framework” for behavior change, conducted a behavior diagnosis and designed seven promising mockups to inform future product roadmaps.
Training workshop with 20 fintech companies
i2i brought us in to teach 20 financial organizations across East Africa about the science of decision-making and the psychology of money. During the three-day workshop, attendees designed behaviorally-informed features to increase the financial health of their customers, all while driving adoption and active use.
VP of Product at Big Health
Our interactive workshops help you learn how to apply behavioral insights while attacking your biggest product challenges. You learn the seminal psychologies affecting your customers and design solutions to address them.
A behavioral unit
We can act as your internal behavioral unit driving results or can advise on bringing BE in-house. What type of candidates do you need? What are the KPIs? How does the unit deliver on short- and long-term results?
Behavioral Economics Bootcamp
We build internal capacity with immersive online courses that take any design or product team from novice to expert. You’ll learn to think like an academic while moving at the speed of Silicon Valley.
We tailor our signature bootcamp to your company, and customize it to help grow your behavioral economics capacity with office hours and immersive workshops just for your team. Together, we’ll help you develop a strong culture of BE in your company culture, leading to improved outcomes in your business.
founder of Home Depot and owner of the Falcons
We teach you the core tool behavioral scientists use to assess a problem.
You learn the most relevant psychologies affecting your customers.
You build out a solution that could change behavior and test your assumptions.
Interested in applying behavioral science?
From concept to code, explore how we get our hands dirty with research, product and marketing challenges.
Our Areas of Expertise
How do you change X behavior? See what we’ve done across the domains of health, education, finance and more.
Join our Bootcamp
Check our 8-week online course. Find out why your customers make decisions and how to change behavior (for good).