What is behavioral economics, and how can it help us design better products? Kristen Berman joins host Jane Portman for a discussion about the key concepts of behavioral science, tips for motivating users, how behavior shapes design, resources for studying behavior, and much more.
When it comes to making consumer choices, it’s well known that humans don’t always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! This episode of What the Fundraising is about the science of giving. Behavioral science, that is! If you haven’t been using the […]
Small changes can have big effects. Standing on a different set of scales can affect our weight loss journey and adding friction to the share button online can reduce the spread of misinformation. Find out from Irrational Labs Managing Director Evelyn Gosnell how they are researching the behavioral insights that make a big difference in […]
Irrational Labs CEO & Co-Founder Kristen Berman joins Lenny Rachitsky on Lenny’s Podcast to talk about how she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Kristen shares Irrational Labs’ 3B Framework of Behavioral Design and illustrates what influences behavior change and the common biases […]