Reducing the Spread of Misinformation on Social Media

The Human Risk: Episode 100

What can we do to reduce the spread of misinformation on social media? Evelyn Gosnell and Lindsay Juarez joined the Human Risk podcast to discuss our approach. On a recent project, we worked with social media platform TikTok, to reduce the spread of misinformation on the platform. By encouraging users to think before sharing certain types of content, we were able to reduce the spread of unverified information. In the episode, they explore how we went about this, what we learned from the experience and where we see the future of preventing the spread of misinformation. The conversation offers fascinating insights into a 21st-century human risk problem, that behavioral science can help to resolve.