Kristen Berman joins hosts Polina and Amber for a conversation about the behavioral science field, and why problem-solving can help you stay engaged in your work. They discuss how she started (by emailing Dan Ariely), the type of work Kristen does, the field of behavioral economics and how Kristen is living her own behavioral change experiment by sharing a home with a group of friends in a community living arrangement. If you are curious about human behavior and behavioral change, you will love this conversation.
Helping Companies Understand the Psychology of Consumer Behavior
Unsiloed: How to Leverage Behavioral Science to Market Your Mission and Raise More | With Evelyn Gosnell
When it comes to making consumer choices, it’s well known that humans don’t always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! This episode of What the Fundraising is about the science of giving. Behavioral science, that is! If you haven’t been using the […]
How Behavioral Science Can Tackle Misinformation And Obesity
Small changes can have big effects. Standing on a different set of scales can affect our weight loss journey and adding friction to the share button online can reduce the spread of misinformation. Find out from Irrational Labs Managing Director Evelyn Gosnell how they are researching the behavioral insights that make a big difference in […]
Using Behavioral Science to Improve Your Product | Lenny’s Podcast
Irrational Labs CEO & Co-Founder Kristen Berman joins Lenny Rachitsky on Lenny’s Podcast to talk about how she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Kristen shares Irrational Labs’ 3B Framework of Behavioral Design and illustrates what influences behavior change and the common biases […]