Evelyn Gosnell, managing director of Irrational Labs, joins David McRaney for an episode about the complex behavioral science behind misinformation. In a new information ecosystem where our primate brains, which evolved to spread gossip and argue and debate and deliberate and play status games and manage our reputations among trusted peers and signal our attitudes about what we perceive as “us” versus what we perceive as “them,” several organizations are helping the places where we gather to do these things create better environments in which to do them. On You Are Not So Smart, a podcast about the science of judgment, decision making, bias, and reasoning, Evelyn offers a behind-the-scenes look at how we use the latest research, and conduct our own research, to improve the world.
Fighting Misinformation with Behavioral Science
Unsiloed: How to Leverage Behavioral Science to Market Your Mission and Raise More | With Evelyn Gosnell
When it comes to making consumer choices, it’s well known that humans don’t always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! This episode of What the Fundraising is about the science of giving. Behavioral science, that is! If you haven’t been using the […]
How Behavioral Science Can Tackle Misinformation And Obesity
Small changes can have big effects. Standing on a different set of scales can affect our weight loss journey and adding friction to the share button online can reduce the spread of misinformation. Find out from Irrational Labs Managing Director Evelyn Gosnell how they are researching the behavioral insights that make a big difference in […]
Using Behavioral Science to Improve Your Product | Lenny’s Podcast
Irrational Labs CEO & Co-Founder Kristen Berman joins Lenny Rachitsky on Lenny’s Podcast to talk about how she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Kristen shares Irrational Labs’ 3B Framework of Behavioral Design and illustrates what influences behavior change and the common biases […]