Podcasts

Each month, around 178 million people use Yelp to check—and also leave—reviews of local businesses. Peer reviews reduce the uncertainty that come with new things (like haircuts, roofing and the takeout you’ve been craving). But how does Yelp help businesses achieve organic and meaningful reviews? Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp, explains […]

You might ghost a date but you wouldn’t ghost a project at work. Asana has leveraged this accountability to make work work. In this episode, Paige Costello, Core Product Leader at Asana, explains their features, the behavioral design principles they use, and what they learned from a 10,000-person, 7-country study they ran. From deadline visibility […]

‘Buy now pay later’ models have transformed the digital payment space and the way we shop online. The flexibility of installment-based payment plans reduces the pain of paying for customers and boosts sales for companies. But should the irrational consumer decisions that arise also be part of a company’s responsibility? In this episode, host Kristen […]

What are the most common mistakes people make looking for love online—and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design […]

Would you get in a car with a stranger? Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. Kira Wampler, Lyft’s first CMO, has had an incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand’s […]

Bert Lui is Co-founder and CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only did they change the classic incentive system within sales organizations, they developed tools to drive the right behaviors within that sales incentive system. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic […]

Letting a person into your home involves a careful evaluation process. But with the right behavioral principles, it becomes a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned as part of the Product Development team in Airbnb, such as […]

Netflix has made history by revolutionizing how we consume and interact with TV series and movies. This process has required considerable experimentation and result-testing, leading to the invention of a pastime we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the […]

Hint: one might involve getting a furry friend. But the best resolution of all? Make sure you follow and like The Science of Change for all-new episodes starting this January.

Remember not all gifts are bought, sometimes we can put our creativity to work and think of something to give that will contribute to someone else’s life in an unexpected way. Let’s jump in!

Who said numbers ain’t fun? In football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their […]

Job sites are marketplaces that are evolving, what might have worked yesterday to help you stand out may not do the trick next year. Jump into Kristen’s conversation with Ada Yu, Director of Product Management at LinkedIn, to learn the state-of-the-art strategies for hiring and what the difficult task of applying for a job and […]

There are a ton of diets and weight loss programs out there, so does Weight Watchers actually work? What strategies have they developed to track new habits and break old ones? Tune in and learn Weight Watchers tactics to encourage people to eat better and stay motivated in the very difficult path of losing weight.

Behavior Change is hard, but if there is an area even harder to master, it’s personal finances. Things like saving and building a credit score are far from our favorite activities—and yet, strategic design choices can default people into good financial behavior. Is it time to rethink how we think about money? Kristen talks to […]

In this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health’s products in the rising market of health […]

Revised: DuoLingo can get passive-aggressive. But that little owl’s bad attitude can help you learn. Those notifications are actually part of its product strategy. Duolingo’s Head of Product Management Cem Kansu describes the behavioral techniques they employ to keep users motivated, reducing barriers and keeping streaks without losing a focus on learning. They discuss how […]

In our first episode, host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits down with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. They discuss how Peloton has completely changed the home […]