Join host Kristen Berman, behavioral scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior – how they’ve managed to change it.
Science of Change
How Is Peloton So Good at Getting Us To Exercise?
Welcome to The Science of Change podcast! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise.
How Does Duolingo Get Us To Learn a Language?
In this second episode of The Science of Change, our host Kristen Berman dives into one of the most successful apps for language learning: Duolingo. Kristen sits with Duolingo’s Head of Product Management Cem Kansu to talk about the ways this amazing app keeps people engaged and learning.
How Does Sleepio Put Us To Sleep?
In this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health’s products in the rising market of health apps. How have they managed to join behavioral science and clinical psychology methods into an online service?
Can Credit Karma Help Us Manage Our Money?
Behavior Change is hard, but if there is an area even harder to master it’s personal finances. Things like saving and building a credit score are far from our favorite activities. In this episode of The Science of Change, Kristen talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut.
How Does WW Help Us Lose Weight?
There are a ton of diets and weight loss programs out there, so does Weight Watchers actually work? What strategies have they developed to track new habits and break old ones? Tune in and learn Weight Watchers tactics to encourage people to eat better and stay motivated in the very difficult path of losing weight.
How Does LinkedIn Get You a Job?
Job sites are marketplaces that are evolving, what might have worked yesterday to help you stand out may not do the trick next year. Jump into Kristen’s conversation with Ada Yu, Director of Product Management at LinkedIn, to learn the state-of-the-art strategies for hiring and what the difficult task of applying for a job and signing a contract will look like in the near future.
How Is PFF Changing the Game of Football?
Who said numbers ain’t fun? In football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their strategy is and even becoming the key to winning a championship. Eric Eager, VP of Research and Development at Pro Football Focus, talks with Kristen about how the analysts firm is changing the game of football with behavior science.
How to Avoid these 3 Gift Buying Mistakes
Remember not all gifts are bought, sometimes we can put our creativity to work and think of something to give that will contribute to someone else’s life in an unexpected way. Let’s jump in!
3 Ways to Make Your New Year’s Resolution Stick
Hint: one might involve getting a furry friend. But the best resolution of all? Make sure you follow and like The Science of Change for all-new episodes starting this January.
How Does Netflix Get Us to Binge Watch?
Netflix has made history by revolutionizing how we consume and interact with TV series and movies. This process has required considerable experimentation and result-testing, leading to the invention of a pastime we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of free trials. We also discuss the ethics of autoplay and explore the theory of revealed preferences.
How Does Airbnb Disrupt with Design?
Letting a person into your home involves a careful evaluation process. But with the right behavioral principles, it becomes a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned as part of the Product Development team in Airbnb, such as the importance of progress trackers, real-time feedback, and host measurement beyond the guest reviews. Listen and learn how to build experiences that delight and bring the best out of each user!
How Does SetSail Drive Sales Productivity?
Bert Lui is Co-founder and CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only did they change the classic incentive system within sales organizations, they developed tools to drive the right behaviors within that sales incentive system. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic affects your sales, the thin line between compliments and gratitude, and the pros and cons of quotas. So let’s get ready to—wait for it—Set Sail on this super-fascinating episode of the Science Of Change!
How Did Lyft Change The Way We Ride?
Would you get in a car with a stranger? Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. Kira Wampler, Lyft’s first CMO, has had an incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand’s core philosophy of “treating better,” and exploring how rating systems and incentives gave Lyft a more human approach. We also discuss her current efforts at Redesign Health, where she’s driving medical adherence and designing chronic care solutions. Plus, Kira shares the process of helping caregivers’ jobs with Jasper, a smart planner for cancer care.
How Does Match Make Dating Easier?
What are the most common mistakes people make looking for love online—and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design decisions to increase engagement between users, as well as the company’s philosophy on attraction and the hard work from their team of dating experts giving super useful insights. Listen and discover the science behind opening the conversation by just being yourself!
How Does Affirm Get Us to Buy Now Pay Later?
‘Buy now pay later’ models have transformed the digital payment space and the way we shop online. The flexibility of installment-based payment plans reduces the pain of paying for customers and boosts sales for companies. But should the irrational consumer decisions that arise also be part of a company’s responsibility? In this episode, host Kristen Berman talks with Nupur Kantamneni, responsible for Consumer Product, one of three product pillars at Affirm. We delve into the behavioral strategies that provide such a flexible business model for Affirm, as well as the mental models that accompany free stuff—and why they matter.
How Does Asana Make Us More Accountable?
You might ghost a date but you wouldn’t ghost a project at work. Asana has leveraged this accountability to make work work. In this episode, Paige Costello, Core Product Leader at Asana, explains their features, the behavioral design principles they use, and what they learned from a 10,000-person, 7-country study they ran. From deadline visibility and social loafing to long-term planning and authentic recognition, we explore the important, hidden (and surprising) gears that create productive work environments.
How Do Yelp Reviews Make Our Choices?
Each month, around 178 million people use Yelp to check—and also leave—reviews of local businesses. Peer reviews reduce the uncertainty that come with new things (like haircuts, roofing and the takeout you’ve been craving). But how does Yelp help businesses achieve organic and meaningful reviews? Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp, explains why Yelp prefers quality over quantity and how everyone’s review helps new businesses. They discuss high-frequency, low-risk experiences while examining other companies’ strategies, like Spotify’s approximate nearest neighbor search. Learn how Yelp promotes human connection and keeps your favorite neighborhood restaurant running.
About the Podcast
The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode features visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies.