Over the past few decades, behavioral scientists have learned a massive amount about how people think
and why they do what they do. These behavioral findings and insights are well documented and can be
applied to inform product design and strategy.
Basing strategy on evidence-based solutions (rather than mere conjecture, anecdotal evidence or self-report UX data) is key to any successful behavioral science-based design. Like building the foundation
for a house, the first step in designing products from a behavioral science perspective is to review the
field of evidence-based findings to establish a general understanding of a topic.
These types of literature reviews can be used to inform product strategy by providing an understanding of what has already been done, what has (or hasn’t) worked before (and in what context), with implications for directly applying
insights to product development.
This document serves as an overview and guide to help you conduct
these types of reviews: