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Eating too much

Spending more than I should

Texting and driving

Hitting the snooze

I'm completely rational

Most Underrated Behavioral Principle

Biggest Driver of Human Behavior

What Most Don't Know About Behavioral Science

Apply Behavioral Insights to Work

Favorite Study

Common Experiment Mistakes

Applying Insights to Own Life

Get Stakeholder Buy-in for Experiments

Dream Experiment

Don't Listen to Your Customers - Do This Instead