Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more.
Doubling New Engagement With Lyft’s Women+ Connect Feature
Case Studies
How can we help people take action to improve their health? Our changes drove 120% more enrollments.
We gathered the world’s experts for a week in Montana and asked: how can we increase well-being for Americans?
How can we redesign financial planning to better help low-income Americans succeed? We helped design an SMS and human financial coaching app.
How do you pressure test new feature ideas? We dry tested a new feature concept to get real data on adoption rates.
How can a city improve its citizens’ financial health? We did a rigorous assessment for Orange County, FL.
We helped Culdesac envision and plan for a city without cars.
Car payments are among our most expensive monthly budget items. We nudged people to buy cheaper cars.
We worked with Steady on the questions: How can we increase engagement? Our experiment drove double-digit increases in bank account linkage.
Our experiments with CD mental models examined how framing impacts Americans’ locked savings.
